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Comprehensive essay on swot analysis
Comprehensive essay on swot analysis
Comprehensive essay on swot analysis
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One of the most important tools an organization can use is a SWOT analysis. A SWOT analysis is comprised an in-depth look at an organization’s strengths, weaknesses, opportunities, and threats (Abraham, 2012). Internal to this analysis are strengths and weaknesses while external factors are opportunities and threats. In this paper, I will develop and detail a SWOT analysis on the National Football League (NFL). Specifically, I will illustrate each component of the SWOT analysis as it applies to the NFL as well as providing ways of improving viewership. While the NFL has a unique product, the true value is derived through advertisers capturing the attention of viewers watching televised and live games. In other words, while the NFL has no direct competition in terms of another football league, any product that detracts from viewership can be considered a competitor. …show more content…
The first televised football was carried by the National Broadcasting Company in October of 1939. Approximately 500 viewers in New York were able to watch the game in the comfort of their own home (Profootballhof, 2016). From humble beginnings, the NFL has grown into a formidable giant in terms of revenue. In 2014 the NFL generated more than 7 billion dollars in revenue (Brady, 2015). The NFL offers a unique product known as American Football. Wildly popular, young children grow up watching and dreaming of someday being a player in the NFL. While there may be no direct competition in terms of competing football leagues, it does not mean football has is without competitors. Indeed, any entertainment product that garners viewership and advertising revenue during football game broadcast times can be considered a competitor to the
America’s newfound favorite pastime, football, came from a bizarre chain of events. Football started when a soccer player got fed up with just kicking the ball, so he picked up the ball and ran to the goal. His actions of picking up the ball and running with it fathered a new European sport, rugby, which was soon brought over to American shores, and was altered slightly, the shape of the ball and a few other small rules. The sport became organized into a league and produced the NFL(National Football League). The NFL had a slow beginning, but has picked up popularity, currently having a $9 billion yearly revenue.
Football is something as American as apple pie. It is thought of as gritty, physical, and all around fun just as most Americans like to be thought of. For decades the NFL has dominated the world of football. However, Vince McMahon, the founder of the WWF, has introduced a new and controversial professional football league called the XFL. Much of the controversy is about whether the XFL is a force to be reckoned with or just another of McMahon’s clever marketing ploys. Although the XFL’s survival has been questioned by many, it promises to be a league full of the smash-mouth, trash-talking, fan-oriented football every fan deserves.
The National Football League is a professional American football league consisting of 32 teams, divided equally between the National Football Conference and the American Football Conference. The NFL was founded in 1920s and ever since then has been a representative of the "All-American, Family Entertainment, Sport". Football is played from kids starting at age five to adulthood and is very popular throughout different races and social classes. With the increase of people playing football, came the increase of the sports related injuries.
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
Now don’t be confused on the word football, since I am not talking about “soccer” at all. Football which is otherwise known as the NFL or the National Football League, is an American based sport that involves thirty-two teams from cities all over the country that compete against each other through strategy and strength in order to reach one goal; to win the Super Bowl.
American Football is a huge spectator sport where offensive and defensive players will use teamwork and perseverance to try and score more points than their opponent. Football is highly respected in America, where boys will try and pursue the dream of playing in the NFL (National Football Association) someday; but if you look at an average neighborhood, you will find that kids and adults of all ages love to go out and throw around the pigskin. (Lerner and Lerner 275). One thing Americans will take pride in is the college and NFL football teams they root for. People sit down with a beer and talk hours upon hours of football and two individuals can get in a heated discussion in the local sports store of whose sports team is better.
When the discussion about how the United States is different from other countries comes up people are quick to say football, the American way, but more specifically the NFL. The NFL, which stands for National Football League, was birthed in 1922 after changing its name from the American Professional Football Association (NFL 2013). Since the birth of American football, fans and players raised the NFL to become the most popular sport worldwide. According to Isidore (2013), the NFL had a profit of $9.5 billion, the highest of all American professional sports. The profit, however, barely comes from sales produced by women merchandise.
I. Attention Getter: Football, specifically the NFL, is the most watched sport in America. It attracts an audience by being a game of high intensity and big plays. But the harsh reality of football is the dangerous head injuries.
Football, specifically NFL football, has become a staple of the annual holiday, something the NFL is keenly aware of.
... from its most humble beginnings to now being the most viewed game and valued form of entertainment, the NFL and the Super Bowl have become a staple and reliable boost for our economy. Everyone knows about football and it is on pace to become, if not already, the most influential and dependent resource ever.
The National Football League (NFL) has been a staple on Sunday’s in America homes for quiet sometime. It provides excitement and generates billion’s of dollars, but what I told you that this league may lose viewers or even not exist in a few years. The NFL is a great brand, but what is potentially going up against may have you scratching your head as a parent to let your child even take a snap early in his football career if not taken care of.
In the modern day United States the sport American football has become not only entertainment but also a tradition whether it’s watching the BCS college championship or watching the super bowl with the family. The sport of American football is unique to the United States and has grown and became iconic over the years and has become a part of many Americans lives. American Football was made in 1869 and was modeled after the sport of rugby. They took the basics of rugby and changed it to make it fit better for them. The game has changed over the years but it also affected many Americans as the tradition of Monday Night football has begun. The game has had problems with the United States government as it was said to be too dangerous to play, this lead to an upgrade in the equipment and they tried very hard to make the equipment well ensuring player safety throughout the sport.
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
Our market would be mainly fixed towards sports fans who are really into football and have a shiny penny to spare or towards the NFL to help advance the future of sports in the long run and make the game easier and more fun to manage with the power of technology.
By the end of 1998 though, there was evidence of a crisis occurring. Customers and media pulled together to assist senior management partake in an internal audit to identify the problems and see if they could come to a solution. The purpose of this assignment is to construct a SWOT analysis, highlighting each of the strengths, weaknesses, opportunities and threats that were highlighted in the internal audit. The SWOT analysis is contained within the marketing plan and is the third step in the marketing planning process, coming after the Marketing audit and before any assumptions. (Joisce, Ted (2002), Marketing Planning Lecture Notes – 14/10/02, Mission, Objectives, Strategy, Tactics)