SWOT Analysis Of Primark

1. Introduction

From its humble beginning in Dublin 1969, Primark, under the trading name of Penneys in Ireland, has fast become a fashion sensation with 270 stores spreading across the nine European countries. Owned by Associated British Foods, Primark has come a long way in Europe by establishing themselves as a high street brand with a potent dose of affordable and fashionable clothes that greatly appeals to Men, Women and Teenagers alike.

As often compared to the Swedish giant clothing retailer H&M, Primark (Ireland) is now looking to venture into the Asia market by setting up their first flagship store in Singapore, one of Asia’s leading fashion hub. This report aims to explore and recommend the most suitable job design, recruitment and selection strategies to align with Primark’s vision to provide quality service to its customer. Scally, D. (30 June 2014).

1.1 SWOT Analysis

Strength

• Affordable

• Wide range of selections

• Established brand with proven track record Weakness

• Poor quality

• Design for European

• Seasonal clothing line

Opportunities

• Novelty in South East Asia

• Singapore as an established fashion hub in South East Asia

• Publicity to South East Asia Market

Threat

• Fellow competitors such as H&M, Mango, Zara etc

• Foreign competitors such as Uniqlo, Muji whom design for Asian market

• Exchange rate

• On-line clothing retailers

2. Job Design

The main objective of a job design is to identify the requirements and tasks set out for the particular job posting and determine the core competencies that is required to perform them. To gather sufficient data for the job design, it is necessary to interview with the subject matter experts (e.g. Department Heads, direct Supervisors/ Managers) to establis...

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...ps://www.opm.gov/policy-data-oversight/assessment-and-selection/structured-interviews/guide.pdf

Applegate, M. (n.d.). Difference Between the Internal & External Recruitment Strategies. Retrieved 30 June 2014, from http://smallbusiness.chron.com/difference-between-internal-external-recruitment-strategies-25708.html

Rochester Institutes of Technology (n.d.). SITUATIONAL INTERVIEW QUESTIONS . Retrieved 30 June 2014, from http://www.rit.edu/academicaffairs/facultydevelopment/sites/rit.edu.academicaffairs.facultydevelopment/files//dept_head_resource_files/sample_faculty_interview_questions.pdf

Primark. (n.d.).Jobs at Primark. Retrieved 1 July 2014, from http://www.primark.com/en/careers/jobs%20at%20primark

Hennes & Mauritz. (n.d.). Do you share the H&M spirit?. Retrieved 1 July 2014, from http://career.hm.com/content/hmcareer/en_my/workingathm/get-to-know-us/quiz.html