SWOT Analysis Of Booster

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Recommended: Relationship between an organisation and its external stakeholders

The company Booster has several strengths it can utilize to help achieve its goals. The parent company for Booster, Custom Ink, is a leader in the custom t-shirt business. Custom Ink is using the brand extension in regards to Booster, which will allow Booster to benefit from Custom Ink's good reputation and Brand awareness. Custom Ink is also a very successful and profitable organization with good leadership which will only further benefit the development of Booster. Another strength of Booster is how customizable the shirts can be. Basically, if it can be conceived it can be designed and arranged on a t-shirt. Another possible concept would be marketing the t-shirts to promote a fundraising event. Booster makes it extremely easy on …show more content…

The largest and currently most popular fundraising site is gofundme.com. However, they are not really a direct competitor because they are only a donation site and do not offer goods. Booster should position themselves as the leading fundraising site that offers goods to those who wish to contribute and offer support. Customer awareness should be the central strategy for positioning. When organizers think about putting a campaign together with the first company they think of should be Booster. This can be achieved by partnering with larger organizations and really making a push to raise brand awareness and becoming the leader in the fundraising field. A secondary positioning strategy should be customer support. It should be easy for the organizers to use and offer quick resolutions if/when a problem arises. It can be the best product in the world, but if it's too complicated or the company has a reputation as hard to work with it will hurt the overall positioning strategy. Booster's overall perceived brand image should be the leader in the fundraising field that is easy to work with. Anyone who is thinking about putting together a fundraiser should be aware of Booster and its helpful

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