SWOT Analysis

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Organizational performance is a result of business interaction with its internal and external environment (Houben, Lenie & Vanhoof, 1999). There are a variety of internal and external forces that either stimulate or compromise the organization's performance in achieving objectives or goals (Houben, et al., 1999). An analysis can identify and evaluate areas within or outside of the organizations to provide information for leadership. The analysis can be done by internal personnel or external experts. Experts are often used to identify, monitor, forecast and assess environment trends (Swayne, Duncan & Ginther, 2008). Often the SWOT analysis is used to review internal and external areas in the four components; strengths, weakness, opportunities and threats. The SWOT analysis indicates that the strengths and weakness are internal. Strengths are the organizational competitive advantages and distinguishing competencies (Houben, et.al, 1999). Weaknesses hinder the progress of the organization in a certain direction (Houben, et.al, 1999). Weakness can be considered areas of opportunities. Data collections from employees and customer surveys along with financial information can indicate the strengths and weakness. Opportunities and threats are viewed more as external forces. Opportunities are investment or change which the organizations may consider. Threats could be competitors or other known factors which the organization should identify. This paper will review a SWOT analysis that was conducted by an external exporter on the healthcare organization, Kaiser Permanente. The external expert is Datamonitor and is familiar with nonprofit organizations. Datamonitor (2011) indicates “that Kaiser Permanente (KP) is one of the ... ... middle of paper ... ...amonitor (2011). Kaiser Permanente.,Kaiser Foundation Health Plan, Inc. SWOT Analysis; Dec2011, p1-9, 9p DATAMONITOR (2010). Kaiser Foundation Health Plan, Inc. Kaiser Foundation Health Plan, Inc. SWOT Analysis; Nov2010, p1-8, 8p Hardwick, P.l (2005). Want a better business? Invest in SWOTing . Mississippi Business Journal, 1/31/2005, Vol. 27 Issue 5, pA5-A5, 3/5p Houben, G. Lenie, K. Vanhoof, K. (1999). A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises. Retrieved from. http://www.cuaed.unam.mx/puel_cursos/cursos/d_gcfe_m_dos/modulo/modulo_2/m2-10.pdf Weisman, S (2008). S.W.O.T. analysis is no longer the best approach to planning for success. Hudson Valley Business Journal, 10/27/2008, Vol. 19 Issue 43, p11-11, 1/3p Swayne, L. E., Duncan, W. J., & Ginter, P. M. (2008). Strategic

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