Ryanville Rhetorical Analysis Essay

Hyundai: Ryan’s Impressive Appearance

The most expensive thirty seconds of the year takes place during half time of the N.F.L. Super Bowl. Imagine sitting on the couch ready to watch when a distracting Ryan Reynolds appears. For the next thirty seconds, Ryan arises thirteen times to grab female attention away from football, and onto the newest addition of the Hyundai Elantra. Hyundai’s “Ryanville” commercial uses a famous celebrity to approach women’s sexual appeal, their psychological needs, and their need for attention, to successfully persuade females to purchase a two-thousand seventeen Hyundai Elantra.

Hyundai uses pathos in the “Ryanville” commercial to appeal to women’s emotions through sex and temptation, and a celebrity sex symbol posed as a policeman, a neighborhood dad, a construction worker, and a friendly pedestrian walking his dogs. Hyundai uses different appeals to attack women’s values of having a nice car, and a handsome husband, to lead them to a feeling of success. In each of Ryan’s appearances he is smiling and looking at the women in the car as if they are distracting him. Hyundai is convincing the audience to believe that if they were to buy a Hyundai Elantra, a man as good looking as Ryan Reynolds would notice them, and they

Women were able to enjoy the commercial and feel a sense of success by experiencing the commercial, “Ryanville”. Hyundai’s goal is to influence as many women as possible at one time to buy their new Elantra to increase sales and profits for the company. Hyundai had the opportune moment, the new product, and a handsome celebrity to achieve their goal. Hyundai capitalized on the audience, used the timing of presenting it during half time of the super bowl, and used a popular and attractive celebrity to influence women, and to create a successful Hyundai