Rupay Credit Card Essay

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RuPay Credit Card: Overview
RuPay is a financial transaction service that works along the lines of international payment processors like VISA and MasterCard. It is a financial system that allows Indian companies to make electronic payments all across India. The system was set up after the Reserve Bank of India (RBI) realised the need for a domestic payment system that could bring all financial transactions under one banner. This was done in order to lower costs and to establish India’s very own financial system that would compete at both the national and international level. Thus, the RuPay financial service was born.

Set up by the National Payments Corporation of India (NPCI) in March 2012, RuPay offers various types of cards for banks to …show more content…

This trend is likely to continue as more and more youngsters get well paying jobs. This means that each year more and more people are entering the middle class segment. This makes it imperative to have a domestic financial system that would cater to local needs at a low price. This will save on cost and allow Indian banks to have a more profitable payment processing system in place.

As of now, most of the transactions that happen in India are made through VISA and MasterCard services. These service providers have higher fee plans that make it difficult for Indian banks to cut down costs and improve their margins. The introduction of RuPay will reverse this trend and help the domestic banks to compete in the market with credit cards that comes to them at a lower cost.

Why RuPay Credit Card
The RuPay credit card can be used at over 1.45 lakh ATMs across India. When it comes to online transactions, they can be used in more than 10,000 web portals. This opens up a range of financial options for customers as now they can shop at different outlets without worrying about the acceptability of the card. NPCI also has tie-ups with 29 major banks for PIN-based transactions across many outlets in …show more content…

The RuPay credit card will play a pivotal role in providing money for credit to the poorest of the poor and help them in becoming financially independent. The RuPay credit card will help tremendously in this regard and farmers will be able to buy necessary materials and take loans against the credit limit without any worries.

RuPay Credit Card: Features and Benefits

• Made in India: This system is customised and tailor fit for Indian needs. It has specifically been designed, keeping the Indian customer and banking needs in mind.

• Cheaper: Since most transactions that happen in this system are domestic, the costs are bound to be lower. This will help reduce costs and help Indian banks save money.

• Access to Untapped Market Segments: Due to the wide accessibility of this system, it can be used in many sectors that still remain untouched. For instances, in rural areas, a lot of financial services remain out of reach for the farmers. This system will help in easing all financial activities. For instance, RuPay cards include the Kisan card, which allows farmers to avail many financial

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