The target audience selected is individuals between the ages of 18 and 24 who work full time. According to the Roy Morgan (2013) survey, 65.50% of our target audience live in capital cities within Australia, 49.3% being male and 50.7% female. Majority of our specified target audience are single at 74.3% and just fewer than 50% are earning within a $40000 – $69999 salary bracket. Most of the target audience described their lives as full and busy, and that there are not enough hours in the day, though they also believed it was important to have a social life. It was evident that most of our target audience were conscious of their money, 64.1% saying they have limited their spending. This may be because most of this age bracket have just finished TAFE/HSC or are studying/graduating from a degree and hence their income flow is not as stable. The DILO and autobiography supports this assumption as the target demographics note that they were both busy and looking for convenience, though financially conscious of their purchases. …show more content…
A particular pattern is shown towards this audience’s environmental conscious and their values towards processed and genetically modified food. Most people tried to avoid these, particularly those products that are genetically modified or cause harm to the environment. 71.2% of people even regarded themselves as environmentalists. This was reflected in the interviews as all of the participating individuals were aware and concerned of where their food comes from and what impact it has on the
Garrett Augustus Morgan was born on March 4, 1877 in Paris, Kentucky, the seventh of eleven children to Sydney and Elizabeth Morgan. His parents had previously been slaves, freed by the Emancipation Proclamation. At the early age of 14, Morgan decided to travel north to Ohio in the hopes of receiving better education opportunities. During those times, there were better opportunities for blacks in the northern part of the country. Still, Morgan’s formal education never surpassed elementary school. He moved to Cincinnati and then to Cleveland, working as a handyman in order to make ends meet. In Cleveland, he learned the inner workings of the sewing machine and in opened his own sewing machine store in 1907, where he both sold new machines and repaired old ones. In 1908 Morgan married Mary Anne Hassek with whom he later had three sons.
Reading. It’s a well-known hobby, and quite the old one. Nevertheless, the question still remains, could reading all of those stories be the key to becoming a better human being?
In Steve Craig’s, “Men’s Men and Women’s Women,” it is stated that large advertisers and their agencies have evolved the pseudo-scientific method of time purchasing based on demographics, with the age and sex of the consumer generally considered to be the most important predictors of purchasing behavior.
Not So Much”, explains how Generation Y is not necessarily lazy, but rather conforming to fit changing times and a changing system. Her degree in journalism from Princeton, and experience in writing about economics, politics and data-driven journalism, more than qualifies her for writing about such a topic. I was one of those people who believed that today’s generation is too dependent on their parents, always looking for a hand-out and have a sense of entitlement. After reading this, I now have a slightly different opinion about Millennials. Of course, there will always be slackers in every generation whether past, present or future, but there is always more than what meets the eye. Just because someone may not spend their forty-hour work week all in the office, does not mean that they are working any less, but that because of today’s technology they can work from almost anywhere. As for the amount of graduated college students that return to live at home with their parents, it is not necessarily because they are too apathetic to go out and support themselves, but rather the reason being the high unemployment rate among sixteen to twenty-four year olds. After the Great Recession in 2009, many Millennials either lost their jobs, or were simply unable to find one after graduation. While I was raised to believe that if you wanted something, you worked for it, I truly hope that today’s generation is still
Malcolm Little, commonly known as Malcolm X, was born on May 19th, 1925 in Omaha,
Experts say, “Unless you consume only certified organic foods […] you’ve almost certainly eaten foods containing ingredients whose genes have been tweaked […].” (Anonymous, 2013, p.4). This assertion proves that people is eating food with Genetically Modified Organisms (GMO’s), nevertheless they disown the consequences of its intake. The opinions in the scientific society are divided, however recent experiments let predict the possible effects that GM Food production and consumption generates in a global scale. Genetically Modified Foods should be banned because it generates a negative impact on humans’ health, affects the environment and harms the third world nations.
Consumers make choices every day that affect the economy we live in, and in return these choices impact one’s personal finances. Take for instance, buying clothing at retail establishment that is trending,
The most wonderful activity a human being can experience is new flavors and foods. For example, the first time a person tastes a delicious juicy piece of prime rib or a delightful hamburger with cheese and ham, his world is never the same. However, since the beginning of the twentieth century, the production of food has been supplemented by science. This has triggered an angry dispute between the people who support the advances of biotechnology and people who love nature. In order to understand the controversy, we have to know the meaning of genetically modified foods. With new technological advances, scientists can modify seeds from a conventional seed to a high tech seed with shorter maturation times and resistance to dryness, cold and heat. This is possible with the implementation of new genes into the DNA of the conventional seed. Once these "transgenes" are transferred, they can create plants with better characteristics (Harris 164-165). The farmers love it not only because it guarantees a good production, but the cost is also reduced. On the other hand, organizations such as Greenpeace and Friends of Earth have campaigned against GMO (“Riesgos”) because they think that they are negatively affecting the earth (Gerdes 26). Both the advocates and the opponents of genetically modified foods have excellent arguments.
“Genetically modified foods are a "Pandora's box" of known and unknown risks to humans and the environment. They have been forced onto the American public by multinational biotech and agribusiness corporations without adequate oversight and regulation by the United States government (Driscoll, SallyMorley, David C).”Genetically Modified Food is food which has been chemically altered by scientists during the production process to give the food more nutrients, better appearance, and a longer shelf-life (Rich, Alex K.Warhol, Tom). The importance of this issue is that these GMO’s can actually have a negative effect in our society in general. It could mutate in a negative way and cause cancer or other diseases. Genetically modified food should be strictly controlled due to its various detrimental effects on the environment, human health, and potentially insect/animal effects.
Many theorists suggest that consumption is correlated to the identity of an individual, that by purchasing goods from the mass market, it enables us to visibly establish our position within society. This differs from previous times in which a range of factors such as family histories, character and personal achievements played a significant role (Gabriel and Lang, 2006). Instead, there is the idea that the consumer has the ability to gain pleasure over objects, not just solely by the manipulation of objects, but through the degree of control over their meaning. The degree of control is developed and achieved through imagination and provides greater possibilities of pleasure experiences. This suggests that modern consumption can be seen as device that enables individuals to ‘dream’ about the desires they wish to fulfill. (Campbell, 1989: 79) (Cited in Gabirel & Lang, 2006)
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach
Thirty years later, organic farming was in high demand, but suffered developing pains. Although there was agreements being made, there was no regulations put forth towards organic farming. Fast forwarding to present time, many consumers are starting to purchase organic food products even making it a trend. Written in Inouye, Alena, and McCauley’s 2006 article “Organic Farming Should Be Pursued”, “organic farming is gaining in popularity due to Americans ' increasing concern about food safety and environmental protection.” This quote assumes the reasoning behind the sudden popularity in organic farming is society’s attraction towards the idea of a cleaner food industry and environment. The article also mentions, “As a result, sales of organic foods in the United States have increased by more than 20 percent every year since 1996, reaching $7.8 billion in 2000.”(Inouye, Alena, McCauley) The fact that popularity towards organic farming grows at a rate of 20 percent every single year further proves how its movement has such an impact towards the consumers of
“Organic” and “natural foods” are a part of a trend that is growing quickly, but how much do we consumers really know about the difference between natural food and non-organic foods? Food that is considered organic can be defined as being produced without the use of chemical fertilizers, pesticides, or other artificial agents. Processed foods are defined as foods that are packaged in bags, boxes or cans. Authors like Pollan and Foer, in their essays “Escape from the Western Diet” and “Against Meat” respectively, argue that organic food and a vegetarian diet are better for humans and the environment. Contrastingly, others like Shapin, author of “What Are You Buying When You Buy Organic” believe that we are too fixated on whether or not to buy
The Political of Sustainable Consumption and production (PSC) have become more involved in the growing issues surrounding food consumption and production; “because of its impact on the environment, individual and public health, social cohesion, and the economy (Reisch L., 2014)