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Impacts of social media on business
Impacts of social media on business
Conclusion about influence of social media marketing
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Pharmaceutical marketing is the growing trend used by pharmaceutical companies to sell medications. Although pharmaceutical companies spent millions of money in research, they spend same amount of money advertising their product. Recent data provided by IMS and CAM shows that pharmaceutical companies spent more than twice amount of money on marketing than they spent on research and development.
These companies to increase their sales do various marketing strategies in the form of advertisements. Pharmaceutical companies use advertisements like product claim advertisements, reminder advertisements and help-seeking advertisements. However, these all are types of direct to consumer advertising which is broadcasted in TV, radio, telephone but the role of social technologies like web 2.0 tools in pharmaceutical marketing has increased recently.
Web 2.0 tools are used highly today and consist of applications like wikis, blogs, podcasts and social networking applications such as Facebook, twitter, my space and YouTube. Previously used web 1.0 tools are the conceptual evolution of World Wide Web (WWW). It uses applications like websites, e-mail and newsletters. Web 1.0 is more static and it was a major hit in healthcare sector when physicians access the static contents in trusted websites containing medical journals. The contents provided through web 1.0 tool cannot be edited and provider can review, delete and correct their contents anytime. Evolution of web 2.0 tools created an interactive approach from the static and provider centered approach. Its interactive approach is a two-way communication between provider and user. As a result, it is a powerful tool to reach prescribers and patients in field of pharmaceuticals.
“Only 4% is ...
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...w a company had gain insight about patients and its product through information provided by themselves in digital media. Thus, web 2.0 social technologies are cost effective as well as more interactive and informative approach to healthcare. The number of people researching pharmaceutical products on Internet has tripled over last five years. Hence, social technology holds a key role for both consumer and pharmaceutical companies.
Works Cited
Journal of Medical Marketing (2008) 8, 311–318. doi:10.1057/jmm.2008.20; published online 26 September 2008
aDepartment of Family Medicine, Brown University, Warren Alpert School of Medicine, 8 N. Main Street, Suite 401,Attleboro,MA, USA bNever Again Consulting, 8 N. Main Street, Suite 401,Attleboro,MA, USA
Journal of Medical Marketing (2010) 10, 332–343. doi:10.1057/jmm.2010.24; published online 27 August 2010
Maternal & Child Health Journal, 8(3), 107-110. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=14089739&site=ehost-live.
In order to take advantage of this demand, five billion dollars is spent by the pharmaceutical industry on marketing each year. This marketing, usually in the form of advertisements, often distorts facts and makes the necessity for drug treatment seem greater.... ... middle of paper ... ... Washington, D.C.:
Cabaltica, R, Lange C, Lange J. AAFP.org. American Academy of Family Physicians. September 1, 2000. < http://www.aafp.org/afp/20000901/1035.html>
Sameness of person consists not in sameness of soul nor the sameness of body, but in sameness of consciousness. According to the memory view, the personal identity is established by (genuine) memory-relations. Locke’s theory manifests the idea that rather than being tied to our physical bodies, our identity is bound to our consciousness. Locke, in one of his works states that consciousness is the perception of what passes in a man’s own mind. Essentially, meaning that consciousness equals memories. Unlike, the conventional theories; bodily and soul view, Locke’s views that memory relations constitute “a person is a sequence of person-stages linked by (genuine) memory.” As personal identity is not bound by a constant component of a person to be present over a whole lifetime, neither body nor a soul.
... Medicine. 3rd ed. Vol.3. Detroit: Gale, 2006.2139-2141. Gale Virtual Reference Library. Web. 3 Apr. 2014.
The Pharmaceutical Industry goals is to get as much profit incentive as possible through clinical trials, social networking, ads driving in a social movement in the demand for consumer goods. Patients have become more knowledgeable, demanding, and critical of medical care (Williams & Calman 1996). The internet has facilitated consumer involvement by offering easily accessible health-related information and providing a method for communication among like minded individuals (Hardey 2001). Medicalization from an analytical stand point is facilitated by the development of innovative technologies, consumer demands and the emergence of new medical markets in the hands of pharmaceutical enterprises. When medical products, services, or treatments are promoted to consumers to improve their health, appearance, or well-being, we see the development of medical market (Conrad & Leiter 2004).The race for cure, a Breast Cancer Awareness organization has been developed into a commodity for selling pink ribbons and bands. The awareness of Breast cancer is not being fully recognized by those who may not be knowledgeable of the treatments, mammograms, screening and essentially anything cancer related if the focus is on the marketing of products. Oftentimes, these corporations, sponsors, pharmaceuticals are concern with capitalizing on the health of the patience through empowering ads, to maximizing profits. Through private and
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Physician Vol. 47.10 (2001): 2037-2042. The College of Family Physicians of Canada. Web. 30 March 2014.
Never in the history of pharmaceutical marketing have the challenges been so intense and the stakes so high. Threats to growth and profitability have turned up the heat on pharmaceutical marketing teams to do more with less. As a result, pharmaceutical marketers must attain a new level of sophistication and precision to improve performance and maximize return on investments. At the same time, pressure is mounting on all fronts to provide greater value to all customers-including patients, providers and payers.
Thackeray, R., Neiger, B., Hanson, C. and McKenzie, J., (2008). Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media. Health Promotion Practice, 9(4), pp.338-343.
The transition of technology from generalised media to social media has been vitally important to those businesses within the fashion and beauty industries. (Cassidy, E. (2018)). Technology is continuously evolving, starting with when the internet was first developed and now with the introduction of Web 2.0. (Cassidy, E. (2018)). Industries such as the fashion industry has had to adjust itself to meet the needs of the new emerging world. “Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online.” (Beal, V. (2018)). Web 2.0 is known for its social nature with the introduction of social media, thus making it the most influential concept to the fashion industry. (Fateh, A.
When comparing web 1.0 to web 2.0, we are faced with many differences in the way they both operate and how we, as users of the internet, operate it. As technology advances it is clear that the internet will advance with it, and thus, the World Wide Web has altered from web 1.0 to 2.0.
Web 2.0 is a collection of technologies that enable us to create and provide services to end users in innovative ways. It's not only about the technologies which are used but about the new ways that it enables large numbers of people to come together to collaborate, share, and build .
Web 2.0 can be described as a World Wide Web site that uses technology beyond the static pages of earlier web 1.0. It allows users to interact and collaborate with each other in a social media such as Facebook, twitter, Myspace, etc. allowed users to read write or contribute to the content available to everyone in a user friendly way. Major feature of web 2.0 includes social networking sites, user created web sites, self-publishing platforms, tagging and social bookmarking. This was defined by Dale Dougherty in 2004 as a read-write web.
... aware when there is a manufacturing problem, and this will allow pharmacies and patients to have more time to try and locate available alternatives. It can also help provide them with information on when it is likely to be available again, so that they will be aware of how long they will need to find alternatives for. The last thing that drug companies are using social media for is for giving out information and advertising new drugs that are coming out. This makes it easier for healthcare providers to learn about new drugs as soon as they come out. It also means that if a new drug comes out that will work better for a patient, the provider will be able to switch them to this newer, more effective drug sooner. Switching to a new drug may be very beneficial to a patient because they may be having difficulty controlling their disease with the current medication.