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Essay on the study of influence
Essay on the study of influence
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Every four years during any US Presidential election overzealous patriotism hits an all time high, and it truly shows with the citizen turnout at the newly elected President’s inaugural ceremony. In the months leading up to election day, Presidential candidates attempt to persuade voters to cast ballots in their favor through different forms of advertising which contains strategic rhetoric and political language. Political language otherwise known as “political propaganda”, is designed to influence masses of people within a nation, and even across the globe. As Harry S. Truman stated during the National Conference on Family Life on May 6th, 1948: “the principal power that the President has is to bring people in and try to persuade them to do what they ought to do without persuasion”(Truman,Worksheet). The power that Truman spoke of is undeniable during any President’s inaugural address, which highlights the beginning of their term as the newly elected President, while addressing their plans for the people of the United States during the next four years. These addresses contain propaganda techniques that most listeners wouldn’t recognize as propaganda, including: glittering generalities, transfer, plain folks, card stacking, bandwagon, and testimonials.
One of the most memorable inaugural speeches in American history was delivered by President John F. Kennedy on January 20th, 1961. Throughout his speech Kennedy uses the “plain folks” technique, with the use of words like,“we”,”our”, and “us”, to convince his audience that he was simply an ordinary man of the people. More specifically he addressed the issues facing Americans regarding tensions between the United States and The Soviet Union, and his hopes of managing internationa...
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...ducts if consumers wouldn’t fund companies.
Lutz appears to be the more credible source due to his field of work, but his argument tells consumers to dissect every word used in an ad claim, because the ad may be using a form of manipulation. Advertisers main goal is to sell a product by any means necessary, but the verbal language used isn’t placing a magician like spell on anyone forcing them to buy a product simply with the use of weasel words. Realistically speaking consumers won’t always have the time to critically analyze every item they purchase. O’Neill’s argument is stronger than Lutz because consumers ultimately create and shape the world of advertising, and at the scale certain products are being advertised. Advertising is a form of persuasion not manipulation, unless individuals are completely mindless and cannot form a single thought for themselves.
This paper is an analysis of the inaugural address of the former president Franklin D. Roosevelt (FDR). We will focus on the main historical events that were happening, and how he addressed those issues in his speech. In his speech he used appeals to grow closer to the crowd he was speaking too. We will state the quotes he used and announce what kind of appeal that it is from. FDR uses words and phrases to pull the crowd in and I will discuss the effects of those words and what they had on the crowd. Finally we will talk about the overall quality and effectiveness of the speech and how it was such a great speech used.
It was on January 20th 1961 that John F Kennedy gave his inaugural address after winning the presidential race and beating future president Richard Nixon. President, John F Kennedy in his speech, The Inaugural Address, he describes his plans for growth in America. Kennedy’s purpose is unite the people of the U.S. and bring everyone together for the good cause of promoting growth in the country. He creates a very inspirational tone in order to establish a connection with the U.S. people. In his speech Kennedy really used several rhetorical strategies of persuasion to motivate and persuade the U.S. people that they made the right choice in choosing him.
Once more, President Obama presented the annual State of the Union Address to the American people. For the most part, Mr. Obama focused on the issues of immigration and health care reform, wages, energy, infrastructure and education; all the while particularly stressing the value of hard work. Like any other discourse, his speech employs various rhetorical devices as well as the elements of the “rhetorical triangle”: ethos, pathos and logos. Thus, in order to gauge the effectiveness of Mr. Obama’s address, one must examine the speech wholly on a rhetorical level, making sure to ignore any personal political views and notions of inaccuracy. Arguably, it also seems that of his various methods, the President’s most effective strategy was to mention personal anecdotes of people planted within his audience. Basically, it appears that the various rhetorical strategies utilized by President Obama in his address were mostly effective; while still, of course, holding some notable flaws.
Evident throughout his entire address, Kennedy employs a cogent pathos appeal to keep his audience intrigued. This can be demonstrated when Kennedy initially proclaims: “Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans…” who he urges to be “unwilling to witness or permit the slow undoing of…human rights to which this nation has always been committed…” (Kennedy). Kennedy’s usage of “we” rather than “I” gives the audience a sense that they exist as part of something big, perhaps a family, while portraying Kennedy as a people’s president who desires to be a “person in the crowd.” Throughout his address, Kennedy establishes pathos mainly by appealing to American patriotism, a significant concept during the Cold War period in which Americans needed a jingoistic spirit to succeed. By reminding his audience of their forefathers and instigating parallels between “the first revolution” and the present generation, “born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage,” the president grasps the attention of the audience. He even stresses the value of liberty and this generation’s dedication to the survival of that value to rou...
The book Rhetoric states that there are three kinds of effective persuasive approaches were a writer or speaker can convince his or her audience that their points are more valid than them. Aristotle’s three argumentative appeals are logos (to reason logically), ethos( to understand human character and credibility) and pathos (to understand the emotions),(Aristotle,7). Lutz’s effectively use of logos is reflected when he states, “In its ruling, the court pointed out that, according to Webster’s Third New International Dictionary, ‘virtually’ means ‘almost entirely’ and clearly does not mean ‘absolute’ (Whittington v. Eli Lilly and Company, 333 F. Supp. 98)”.Through this fact, Lutz logically appealing to his audiences that how weasel words in advertisements interpreted differently by people. O’Neill uses ethos in order to reveal his credibility to his audience. He states,“ Perhaps, by learning how advertising works, we can become better equipped to sort out content from hype, product values from emotions, and salesmanship from propaganda”(O 'Neill 376).Through this statement, he is trying to reveal that even though he is a professional advertiser , he also cares about his
John Fitzgerald Kennedy delivered one of the most important American speeches after being sworn in as president on January 20, 1961. His inauguration speech was so influential that it seized the nation’s attention, and quotes from it are still clearly remembered by people today. It is considered one of the best speeches ever written and ever delivered. It presents a strong appeal to pathos, ethos, and logos and accomplishes what any speaker strives for – it speaks straight to the heart of the audience and inspires people.
Though Kennedy and Clinton addressed their audiences nearly thirty-two years apart, each rhetor faced a common rhetorical barrier – an American populace too heavily focused on the personalities within each respective presidential election rather than the true issues confronting the United States. To overcome that barrier, both Kennedy and Clinton utilize definitional strategies – in the form of association – as well as language strategies –specifically, historical allusions. Whether or not the speeches directly correlate with both candidates winning their presidential elections does not concern the examination; this paper observes how exactly the rhetorical devices used served to dissolve the barriers between the rhetor and the intended audience.
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
John F. Kennedy’s central argument in his inaugural speech is that America needs to act. During this time the Cold War was occurring, causing both America and the Soviet Union to compete in an arms race to see who could make the most nuclear weapons. Kennedy states that America needs to fight for freedom while also negotiating peace with communist countries, especially the Soviet Union. Kennedy does not want a nuclear war to occur so he wants peace before another world war happens. Kennedy also talks about helping the poor people in other countries. In the end Kennedy urges American citizens to help out in any way they can. Even though Kennedy does use pathos and ethos more than logos, it is the combination of all three that make his argument
Throughout his speech, President Kennedy utilized the ethos appeal. Being the President and citing important individuals and organizations gave him credibility. He “quote[d] their government, ‘the Soviet Union has so powerful rockets to carry
Let’s take a step back to 2008 in Philadelphia. Neither the city nor year suggests that history is going to be made. On March 18, 2008, at the National Constitution Center in Philadelphia, Pennsylvania, Barack Obama took the stage and delivered a speech that would portray the racial landscape of his presidency. In his speech, Obama points out rhetorical tactics to support his argument that we as Americans in this country need to be united for racial equality to exist. He begins his speech with a back story to highlight the kairotic moment present, then appeals to pathos through lots of examples of racial injustice to signify the need for such change, and then uses his appeals to ethos to suggest ways of change for Americans, both black and white. The speech was very successful: people from both sides praised his bravery, and later the same year, Obama demolished McCain in a close victory to secure his presidency.
For my English 1101 class last semester, I studied “Presidential Rhetoric” which was particularly interesting because the timing ran parallel with the Presidential Election in the United States. The election outcome showed a victory for Republicans as their candidate, Donald Trump, became the 45th President of the United States. For many, this result was devastating because of the possible negative implications for minorities in terms of race, gender, and sexuality based on many of Trump’s comments. As somebody who is particularly interested in social justice, taking an English class based around race, gender, and sexuality would benefit me by becoming more educated about the implications facing these communities due to the election’s outcome.
In the State of the Union of 2012, President Barack Obama presented a compelling, and well organized speech on the important issues the country was encountering. Consistent with previous years, President Obama spoke before the Speaker of the House, the Vice-President, Congress, distinguished guest, and all the fellow Americans watching the speech through the television. Within the President’s speech, he presented the health of the nation, and provided suggestions for new laws and policies to better the country as a whole. President Obama’s assertive, and confident voice was a major factor in his successful delivery. He studied his audience vigorously and was aware of the broad audience to whom he had to address his proposals to.
Advertisers and corporations are liable for using modern and sophisticated forms of mind control to the extent level of brainwashing consumers, in order to manipulate their choices and their spending habits. Our society is being negatively impacted, by becoming a consumer driven society constantly distracted by overwhelming persuasive advertisements, as opposed to ideal informative advertisements. The most vulnerable and negatively impacted targets of persuasive advertising are the younger, less mature, and/or less knowledgeable and self-directed consumers. Ironically, it was once said “An advertising agency is 85 percent confusion and 15% commission” (Allen). It is quite clear that social benefits are not part of this equation. The harm and severe social related costs far outweigh any economic growth and benefits deemed necessary for advertising and marketing companies.
In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising.