Rhetorical Analysis : ' The Marines '

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Put into another form, “[The Marines] pour forth with the poignant power of superb human beings doing what they believe is truly righteous. There is grace and magnetism in the way these clean-cut kids hurl themselves out of planes, surge through forbidding terrain and leap with awesome fortitude over one barricade after another. The ads use sophisticated psychology to lure today 's peace-loving young adults into our "humanitarian" military.” (Kronstadt, 2014). It’s through these images and power attached to words and amazing propaganda that gets youth to dive into the world of war with the Marines. The ad under analysis, tells the recruit they will get to “walk with honor”, “command with resolve” and “take your place among the most elite warriors on earth”. They get to ‘take their place’, saying it as though they already have their place, as if the place is waiting for them. The ad also highlights the that the Marines are the more elite warriors on earth, the word warrior itself is captivating. Warriors are seen as the best of the best when it comes to fighting, adding on to the that the elite warriors, projects a view of the ultimate, best fighters there could ever be – and for a lot of people, that is beyond exciting. The ad is also illuminating the fact that they will ‘command with resolve’, meaning they will become firm and determined as a leader. The Marines will give them the skillset and knowledge to be able to command and hold people’s lives in their hands by training and lead them into battles – even though that word is not touched upon in any advertisement. The “walk with honour” has already been highlighted in this essay, but it is important to note that honour, patriotism, freedom and democracy are all tied together in... ... middle of paper ... ...believe for many different reasons why the Marine Corps is the best way to become the best version of themselves. We have also answered how the Corps influence the youth population to join for freedom and democracy – which was by using tactics like narrowing in on the current youth’s wants and needs; such as helping society and also by omitting the true facts of war. The 2011 Marine Corps advertisement under scrutiny here was has indeed, manufactured mass consent to the status quo of building an empire for the U.S. military to gain power and strength for world dominance. This essay has proved how the Marine Corps use specific strategies and tactics via propaganda advertisements, and in particular the one under analysis, to attempt to shape the perceptions and minds of its targeted audience by glorifying war life through American ideals of freedom, elitism and honour.

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