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Effective written communication techniques
The impact of advertising on society
The impact of advertising on society
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Every year eight million tons of plastic trash end up in the ocean (National Geographic), and every year little is done to stop the destruction of this resource. As trash continues to pour into what happens to be the most relied on resource, humans continue to stand idle and witness the atrocity. While it has become evident that many are not aware of this issue, or simply do not care, organizations such as “Surfrider” have taken on the tedious task of bringing this travesty to attention of others. Surfrider is a nonprofit organization dedicated to protecting and preserving oceans around the world. As part of their campaign, Surfrider published a strong and effective advertisement in hopes of convincing viewers to halt the destruction of the ocean. This advertisement effectively utilizes various rhetorical devices such as imagery to provoke pathos, an anaphora, and …show more content…
logos in order to ensure an everlasting impact on its audience and an improvement in the way in which individuals treat sea life. At first glance, the advertisement seems to be for a sushi restaurant as two causal pieces of sushi appear to rest on the page.
However, after studying the imagery on the PSA longer, it becomes clear that the sushi is no ordinary sushi. Rather, the sushi is actually made from pieces of trash instead of seafood. By using this play on imagery, Surfrider provokes pathos in the form of guilt as the audience begins to realize that their irresponsible personal life choices seem to be catching up to them. All of a sudden the issue of polluted oceans transitions from being a distant issue solely for sea life, to a personal problem. This shame continues to reside with them as they consciously make better environmentally friendly choices going forward. Furthermore, with a concern for their own health influencing their emotions, the audience feels obligated to educate themselves on the topic. This fulfills Surfriders purpose as their ashamed victims are hit with a sense of realization that their own health is at risk, consequently urging them to take action in cleaning up the landfill that we call the
ocean. Aside from the obvious sushi occupying the majority of the PSA, the second persuasive appeal to catch the attention of the audience is the sentence underneath it. In bold blue letters the PSA reads, “What goes in the ocean goes in you”(Surfrider). By inserting this particular phrase with a distinct pattern and by repeating the phrase “goes in you”, Surfrider creates a sense of rhythm. This use of anaphora makes the message easier to remember, and allows for the overall purpose of the PSA to reside with its audience for a longer time. The catchy phrase also serves a dual purpose as it clearly explains to readers that the issue at hand does in fact affect them. Therefore, Surfrider achieves the goal of persuading their audience to put more effort into caring for the ocean as the catchy slogan will replay in their minds the next time they make a decision that could affect the health of marine life and themselves. Continuing down the PSA, readers discover a less obvious yet relevant focus of the advertisement. A sentence lying underneath the catchy saying provides the audience with a hard fact regarding water pollution. It reads, “Recent studies estimate that fish off the west coast ingest over 12,000 tons of plastic a year”(Surfrider). By inserting this fact into their PSA, Surfrider built credibility with the assistance of logos. If the catchy phrase above was simply not enough to convince their audience to care more for the ocean, then the use of factual evidence was sure to do the job. This is due to the fact that it is nearly impossible to argue against a proven fact. The credibility of Surfrider is also built alongside the logo, making it harder to disagree with their values. Thus, a defined line between right and wrong is created as evidence is used to support Surfriders purpose of convincing the audience to better care for the ocean. With the aid of various rhetorical devices Surfrider systematically persuades their audience to change their unhealthy habits for the well being of not only the ocean life, but themselves. In order to achieve this purpose, the PSA utilizes imagery to form pathos, an anaphora and logos to solidify its purpose and to urge its viewers to be more careful the next time they perform an action that may lead to the advancement of water pollution.
Among the many things that individuals enjoy doing with their families, visiting amusement parks is at the top of the list. Sea World is a multi-billion dollar chain of marine animal parks, aquariums, and animal theme parks. (Wikipedia) When people are watching the rehearsed performances that the animals and the trainers do, the animals and the trainers seem to be happy. Witnessing the interaction between the animals and the trainers can remind individuals of the beauty of nature and it serves as entertainment.
Hosseini’s purpose of writing the Kite Runner was to teach the readers the different ethnic groups in Afghanistan. The main character, Amir, is a Pashtun and Pashtuns are Sunni Muslims, then there are Hazara’s that the Pashtuns do not get along with. Hazara’s are not welcomed by the Pashtuns because they are different social classes.
Anticipation is prevalent throughout The Road, which is set by the narrative pace, creating a tense and suspenseful feeling and tone.
Thoreau's "The Shipwreck": Changing Perspectives Henry David Thoreau acknowledged the undeniable and vital link between the human and the natural based on his life in Concord, but as he traveled out into the world and was met with a more hostile version of nature's power, his thoughts and reflections on this link changed considerably. In Concord, Henry David Thoreau fell in love with the peaceful accord of the natural world. Thoreau found Concord's nature to be inspirational, soothing, refreshing, and mesmerizing.
Nissan’s ad describes Ryan Reynolds eco-friendly style of living, while using Ryan Reynolds as an attraction to their potential clientele. The customer that Nissan is trying to captivate is most likely a male, female caucasian young adult that has a high school education and above, and is somewhat of the middle class. For example, they use a enormous portrait of Ryan Reynolds as the main point of the ad, instead of actually showing the attributes of the actual car. This shows that they want women to notice Ryan Reynolds physical attributes, so that they are compelled to purchase the product, because they are attracted to Ryan Reynolds. This also shows that they want men to think that women will be more attracted to them if they buy Nissan’s
Today’s economy and the environment are hurting due to the lack of nurture we have been providing. Conventional farming rules the world of agriculture, but not without a fight from organic farming. Organic farming is seen as the way of farming that might potentially nurture our nature back to health along with the added benefit of improving our own health. With her piece “Organic farming healthier, more efficient than Status Quo,” published in the Kansas State Collegian on September 3, 2013, writer Anurag Muthyam brings forth the importance behind organic farming methods. Muthyam is a senior at Kansas State University working towards a degree in Management. This piece paints the picture of how organic farming methods
Throughout the country one might find themselves seeing a plastic bag floating around or even stuck in a tree. This is a problem that most want to eliminate. A topic that Mangu-Ward writes about is the problem of plastic bags in marine life and other wildlife. For people the thought of animals dying angers them. These decisions that people are making currently are emotional decision as Mangu-Ward describes them. Many marine life animals have died from the cause of littering of the plastic bag. Mangu-Ward writes, “plastic bags make up 3.8 percent of beach litter”. Finding fish, turtles, and many more marine and wildlife animals with plastic bags either suck around their necks or in their throats is something that many do not like to see or hear. This evidence can also be supported when Mangu-Ward writes, “1 million birds and 100,000 marine mammals and sea turtles die each year from eating or getting entangled in plastic”. Mangu-Ward is currently giving evidence that plastic bags are bad for the
When Amir betrays Hassan and doesn’t save him from a horrible incident, Amir becomes guilty for his actions, but when his mistake is accepted by his friend, Amir overcomes his guilt. Amir, who is the son of a rich man spends his days with his servant’s son, Hassan. Amir and Hassan spend days flying kites and running down kites in the alleys of Kabul. Amir is often criticized for being the friend of Hassan, who is his servant’s son and a part of a lower ethical group. One day when Hassan is running down a kite for Amir, he is cornered by older Afghan kids, who abuse, harass and rape him. Amir is looking for Hassan and spots him getting raped but does nothing to save him. Amir becomes guilty of his actions and starts to repent.
Every time we throw away a plastic bottle, drive our cars, and even burn those millions of fossil fuels to operate all those huge factories, there is a chance it will pollute the ocean and eventually affect the way we live. There should be stricter laws regulating human pollution, in order to protect our ocean ecosystem. The ocean is an abundant source of life. It is home to thousands of different creatures, provides a great source of food, and provides the earth with about one half of the oxygen needed to sustain life. National Geographic: Pollution, especially plastic, is a catastrophic problem.
Imagine wanting to start your well-deserved vacation by going to the beach, but instead of being welcomed by blue water and white sand, all you see is piles of trash and plastic on the ground. This is not just an imaginary situation; Hawaii’s plastic beach, commonly known as Kamilo Beach, is covered in trash and washed up debris. The trash is made up of 90 percent plastic and can reach up to three meters high. While it is certainly not a beautiful sight, the trash on the beach also contaminates the water and results in death if ingested by animals. To eliminate pollution through plastic, the American government has to intensify its efforts to enforce recycling in the United States.
The amount of pollution is increasing at such a high rate, the hope of reversing the damages is almost in vain.(Doucette) Every day millions of people across the planet go through a routine similar to mine, each contributing to the amount of litter and chemicals poisoning nature. As Captain Charles Moore says, “no matter where you are, there's no getting over it, no getting away from it. It's a plastic ocean now.”(Doucette)
Plastic or paper, is a choice that people face when going to the grocery stores. Plastic bags are often the choice that is made. A controversial issue in the world today is the use of plastic bags. Plastic bags are used because of the convenience they give, by being able to carry several items at once. However, in the article, “Banning Bans, Not Bags”, Jennifer Schultz claims, “Plastic bags clog up local waterways, litter roadways, and get swallowed up by unsuspecting fish” (6). Plastic bags are used once, then are discarded or, littered all over the place. When they are littered all over they become problems for more than just humans. These plastic bags pose a big hazard for animals on land and in especially the ocean. Humans eat land and
Research from the University of California San Diego Scripps Institution of Oceanography said that species in the ocean consume a projected 12,000 to 24,000 tons of plastic every year in the Pacific Ocean (Nall, 2014). Pollution of recyclable materials in the oceans is one of the leading causes of why some marine species are nearing extinction. Many authors of articles and books analyzing this topic tend to agree that pollution of our oceans is a problem. The future of this problem is where their ideas tend to differ. The following four literature reviews attempt to demonstrate and support my belief that pollution is getting worse in the ocean and more marine life ecosystems are being affected, but there are things that we as humans can do to change this. Imagine a world where we didn’t have to constantly worry about the vicious cycle of humans affecting animals and then animals in turn affecting us through consumption.
The reason why I chose this topic was because I don’t like seeing trash in the oceans, lakes or ponds just anything. It’s annoying how people don’t know how to take care for stuff. Especially that other people see it not just one or two people but thousands of people see it. When people see that there’s trash all around the area there not going to want to go back to that ocean or that part that they went to because they see that it’s all trashy there and it’s not healthy for humans and the ocean. I just don’t like seeing trash anywhere just all over the place I think it’s gross. So I want to talk about this because I don’t like it and I think it’s a good subject to talk about.
People should know the negative impact throwing away a water bottle or newspaper, purchasing meat from the grocery store or consuming gasoline has on the environment, and many do not. By informing society about how their decisions affect the environment, we can help save our planet and change our attitude toward the land we live on, the water we drink and the air we breathe” and truly show respect for the stuff that we depend on. The United States produces “about 8.25 billion tons of solid waste each year” (Russell 1). People do not realize the impact they have on our planet and the environment. When people throw anything in the trashcan, they are contributing to the destruction of our planet.