English 1000C
Dr. Collin Craig
Visual Rhetoric Analysis
December 15, 2013
The Perfect Woman; Playing on Social Insecurities of Women
Does anyone know what the perfect woman is supposed to look like? Is the perfect woman tall, thin, short or fat? Why are the images of women plastered all over the place? Believe it or not advertisement plays a significant role in people’s lives. One could say the biggest is what the perfect woman should look like. The Barbie doll image seems to be the socially accepted image of the perfect woman.
Maybelline’s new ad campaign for its dream liquid mousse allows women to acknowledge that one cannot be beautiful unless they are wearing a Maybelline cosmetic product. The ad also states that if you use this new foundation you will look like you’ve been airbrushed (Maybelline 2012). Most women if not every woman wants to look and feel beautiful and the cosmetic industry has taken advantage of this fact. In their commercial they show Adrianna Liam, who is socially accepted as beautiful and send the message that she is beautiful because she used their products; hence to look beautiful women would have to use their products too.
We live in a society where the actual appearance of women is determined by people’s perception and idea of beauty one that is made available through advertisement and commercials, it is almost like women are being told what to look like to make them feel good about themselves, it seems women have been targeted as the focus of such subliminal attacks on self image. Conventional femininity in our generation has taken a whole new life of its own a life were more is more, one which portrays that nothing is good enough as opposed to what the older media and in ...
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Like a blueprint or instruction manual, the objective of a rhetorical analysis is to dissect a written argument, identify its many parts, and explain how all of them come together to achieve a desired effect. Susan Bordo, a professor of Gender and Women’s Studies at the University of Kentucky, wrote “The Empire of Images in Our World of Bodies”, published in 2003 in The Chronicle of Higher Education. Her essay examines how the media plays a pervasive role in how women view their bodies to the point where we live in an empire of images and there are no protective borders. In “The Empire of Images in Our World of Bodies”, Bordo not only effectively incorporates numerous facts and statistics from her own research and the research of others; she also appeals to emotional realities of anxiety and inadequacy felt by women all over the world in regards to their body image. Ultimately, her intent is to critique the influence of the media on self-confidence and body image, and to remind her audience of the overt as well as subconscious messages they are receiving on a daily basis.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
Hargreaves, D.A., & Tiggemann, M. (2003). Female "thin ideal" media images and boys' attitudes toward girls. Sex roles, 49(9/10), 539-544.
Yamamiya, Y., Cash, T. F., Melnyk, S. E., Posavac, H. D., & Posavac, S. S. (2005). Women's exposure to thin-and-beautiful media images: Body image effects of media-ideal internalization and impact-reduction interventions. Body image, 2(1), 74-80.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
Holmstrom, A. (2004). The effects of the media on the body image: A Meta-Analysis. Journal of Broadcasting and Electronic Media, 48(2), 196-217.
In a world where many are led to believe that they fall short of what society depicts as “perfect”, it is still true that everyone is beautiful in their own way. There are even more demands on girls now a days than there has ever been before. Some may think they need to fit in, so they become someone they are not or they begin to act like a totally different person. “Barbie Doll” by Marge Piercy, illustrates society’s high and unrealistic expectations on the physical appearance of women, while failing to see that a woman’s self-esteem is at risk of being diminished.
Self-esteem focuses on personal body outlook as a whole. Body esteem is how one feels about his/her own body. Body satisfaction is an evaluation of how one thinks about his/her own body. In A Meta-Analyses of the Effects of Media Images on Men’s Body-Image Concerns, the conclusion from the study conducted was that “pressure from the mass media was significantly related to men feeling worse about their own bodies.” When someone’s esteem is lowered, depression can occur. This is an extremely dangerous negative effect from the media because this can lead to self-harm, or worse, suicide. From the study, it can be concluded that extremely muscular and “ideal” male body image types that the media portrays negatively affect how men think, feel, and see themselves on a daily basis (Barlett, et
The sociocultural approach to the issue of body image among women states that women receive harmful and negative cultural messages about their bodies. These messages can come from the media as well as from family and peer influences (Swami, 2015). By promoting the thin ideal for attractiveness, the media contributes to women rating their bodies more negatively and thus increases their likelihood of developing eating disorder symptoms (Spitzer, Henderson & Zivian, 1999). In a meta-analysis studying the effects of media images on female body image, Groesz and Levine (2002) found that women’s body image was significantly more negative after viewing thin media images than after viewing average or plus size models. Harmful body messages from family can be direct, such as verbal criticism or teasing, or in...
Actress Jennifer Aniston said, “You’re damned if you’re too thin and you’re damned if you’re too heavy. According to the press I’ve been both. It’s impossible to satisfy everyone and I suggest we stop trying.” If someone as idolized and admired as Jennifer Aniston receives criticism about her appearance, then what is the ideal woman and how can a regular woman find acceptance? Women are often subjected to double standards by people and can never truly fit in. These double standards lead to body issues and low self image. Even though not all women comply with this conformity it often leads to them being shunned and put down by society.
Dittmar, Helga. "How Do "body Perfect" Ideals in the Media Have a Negative Impact on Body Image and Behaviors? Factors and Processes Related to Self and Identity." : Sussex Research Online. N.p, 6 Feb. 2012. Web. 27 Mar. 2014.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.
Women and girls seem to be more affected by the mass media than do men and boys. Females frequently compare themselves to others, finding the negative rather than looking at the positive aspects of their own body. The media’s portrayal of the ideal body type impacts the female population far more than males, however, it is not only the mass media that affects women, but also influence of male population has on the female silhouette too.