Rhetorical Analysis Of Save Our Students

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Save Our Students PSA: A Rhetorical Analysis. “Save Our Students” is a short advertisement PSA encouraging viewers to support the cause for the elimination of college tuition. It targets the emotions and logic of the audience to convince them to agree. Every element in the video has a specific purpose in order to achieve the effect on the audience that is intended. This video was created for both former college graduates and college students- those that truly understand the struggles of student debt. However, the video is also applicable to an audience of people who have never been to college, in hopes that they will come to sympathize with those in student debt. The video has most of the typical features of an organization’s advertisement, which was intended to achieve the rhetorical purpose. The main purpose of creating this video …show more content…

One of the most noticeable features of the video is the slow, depressing background music, which was meant to set a tone of melancholy. Another feature of the video meant to invoke sadness or seriousness, is the black/white filters on almost every clip. As you watch the video, you will notice that the faces of the main characters are all very solemn, which is one other element of the video meant to invoke a feeling of sadness towards student debt and college tuition. In the clips of the man surrounded by stacks of bills, the interview with Jack Smith, and the student working on a scholarship, all the characters’ expressions are straight faces, not smiles. However, one exception to all these conventions of an organizational PSA is the clip of the student walking happily to class. The lighter music, the cheerful walk and smile, and the clip being in color all invoke much more joy in contrast to the rest of the clips. This is meant to act as a glimpse into a hypothetical future of free tuition and make the audience feel hopeful about

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