Rhetorical Analysis Of Is Google Making USupid By Nicholas Carr

In Nicholas Carr’s, “Is google making us stupid,” Carr indicates a problem that is affecting a majority of the internet users; that being as time we spend on the internet increases, the more we are diminishing our intellectual ability, and losing the ability to become intertwined in a lengthy article or an extended book. Carr states, the technology we are in contact with on a daily basis, has a negative effect on our cognitive ability, and is forcing our brain’s to evolve. Throughout the article, Carr argues the negative effect media, mainly the internet, is having on his capacity and concentration: he effectively argues his point through the uses of many rhetoric appeals, drawing in the reader. His use of logos compares the past and present

Knowing that a most of his audience spends a majority of their time on the web; Carr concedes by admitting to his audience that, “ For more than a decade now, [he has] been spending a lot of time online” (Carr 92) and that the internet has been, “ [G]odsend to him as a writer ” (Carr 92) as he can now complete, “ Research that once required day in the stacks of periodicals rooms of libraries can now be done in minutes”(Carr 92). By conceding that the internet is amazing, he is not alienating a large part of his audience who believe the internet is a “Godsend”(Carr 92). Furthermore, Jay Heinrichs ( an author of THANK YOU FOR ARGUING) states, “ In rhetoric, a sterling reputation is more than just good; it’s persuasive (Heinrichs 44). It is important for Carr to come off as a trustworthy individual, and by conceding to the internet being amazing, he has done that. Throughout the article, Carr refers to the research that has found the same finding as Carr’s beliefs; that being the internet is affecting our cognitive ability. He cites, “[L]ong-term neurological and physiological experiments that will provide a definite picture of how the internet use is affecting our cognition”(Carr 93). He goes on to cite international studies from the U.K educational consortium who have observed, “ a form of skimming activity”(Carr 93) and the users are “ [H]opping from one source to another and rarely returning to any source they’d already visited” (Carr 93) and to Carr, this type of activity is changing they way our brains function. Carr’s appeal to ethos is done through him conceding, and the vast research he cites. By him conceding his trustworthiness is established as he shows the reader he shares the same view; forcing the reader to take Carr's argument to heart. By Carr citing ongoing multinational research, his credibility is established as he has done the work necessary to validate his argument;