Resurgence In The NBA

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Whether you think the NBA is rigged, or it’s a contest between men with hot bodies flying through the air, exhibiting will and skill – as one girlfriend puts it – the NBA is a business and businesses maximise their returns.
The NBA Finals between the Cleveland Cavaliers and the Golden State Warriors, the second such finals in consecutive years has been good for the NBA. Forget the Los Angeles Lakers and San Antonio Spurs dynasties of the 2000s with future Hall-of-Fame players and coaches like Kobe Bryant, Shaquille O’Neal, Tim Duncan, Phil Jackson and Greg Popovich. Or the resurgence of another storied franchise in NBA history, the Boston Celtics under Doc Rivers with all-star players like Kevin Garnett, Paul Pierce and Ray Allen. Steph Curry and the Golden State Warriors against the prodigal King LeBron James and the Cleveland Cavaliers have set new rating/viewership records since Michael Jordan’s last championship title in 1998.
This was not the first NBA Finals featuring a LeBron James team. Actually, LeBron has been to the NBA finals on seven …show more content…

The NBA had its first new commissioner in 30 years, Adam Silver, who took over the office in 2014 after a 30-year reign of David Stern. Silver is considered by many as a business savant. Nevertheless, in his first finals in charge, the 2014 NBA Finals between the Miami Heat and the San Antonio Spurs, we saw on average only 15.54 million viewers, a big drop off from the numbers we’ve seen these past two years.
Others have pointed to the prodigal return of King James, which we have to admit it may be a contributing factor in the past two NBA Finals. However, the biggest show on any night in the NBA is the Golden State Warriors. From the earlier rounds, like the Western Conference Finals, between Golden State and Oklahoma City Thunder, the first game of that series set viewership records for the TV

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