Research Paper On Air Jordan

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In 1984, Michael Jordan was drafted by the Chicago Bulls from North Carolina. From day one in the NBA, everyone knew his name and quickly learned his nickname, “Air Jordan.” The media gave him the Air Jordan nickname his rookie year as he wore the Nike Airship basketball shoes and it appeared he could defy gravity with his electrifying dunks. Air Jordan became a household name. Regardless of the state or nation in which one lived, when Michael Air Jordan had a televised game, people were sure to watch.
In 1994, there was a Nike Air Jordan I prototype shoe nicknamed “Big John” after the Nike sales manager who requested them. The prototype was a success and Peter Moore and Bruce Kilgore developed the original Air Jordan 1 to be worn in Jordan’s rookie year NBA All-Star game. The colors were Chicago Bulls Red and Black. The Air Jordan 1 was the first basketball shoe with multiple colors to be worn in the NBA. Michael Jordan himself said, “I’m not wearing that shoe. I’ll look like a clown” (https://www.sneakerfiles.com/air-jordans/jordan-1/ ). …show more content…

Nike loved the attention it was getting by having “the shoe banned by the NBA.” They loved the attention so much that Nike wanted Jordan to wear the shoes during games and in return they would pay all of his fines. Because of the shoe’s controversy and success, Nike released the Jordan 1 in 23 different color variations to reflect Jordan’s number being 23. Each shoe came with two different color laces that matched the colors of the shoe. The Air Jordan 1 retailed at

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