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Impact of media on society
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Impact of media on society
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Why is it important to study media, rather than simply consume it?
Messages to general public are transferred using a communication tool, which is known as Media. The different forms of media are written or verbal, oral or visual media. Magazines, newspapers, radio, film television, advertisements on the Internet are examples of media. Because of the developments in the mass media, media studies came and it a gives a strong important to the generation about what we know about media and how we know it.
One of the most essential role’s played by media in an individual’s viewpoint is on political, economic and social cultural issues. Bazalgette Explains that “Media studies open up your understanding of how things work, how people become informed - or misinformed - and how the myths and ideologies that govern all our lives are created and sustained.” (Bazalgette, 2000). There are disagreements on this topic because the subject is still new and how should media be interpreted and also how the hybrid subject came about from different sources (Bazalgette, 2000). There are different disciplines of hybrid such as semiotics, structuralism, sociolinguistics and many more. In academic discipline media studies is also considered. In order to analyze the media there are no limits to individuals.
For this subject analysis of media is really important. English literature and English Language is associated with media studies. Nevertheless programs in media studies use psychology, economics, sociology and politics to make sure that they understand and also needs to study texts from different viewpoints.
Reading and writing skills and also critical analysis deals with the English subject. “media studies are essentially political” which is stated by Bazalgette, to ask inquiries about who owns the media and why is ‘political’ (Bazalgette, 2000). The person who consumes the media should have the information about who owns what media, this is also known as media ownership. Does an individual, a small firm or a large conglomeration own it?
In the topic media studies it is very important to understand why is it studied and what is studied. Bazalgetee states about the five reasoning’s in which the first is ‘popularity’. “Why is there a certain game show, movie, song, or computer game studied more that another is simply because a lot if people like them” (Bazalgetee,2000). For example popular game shows like who wants to be a billionaire? , WWE, Dance moms and many more illustrates how manipulated the audience is and the media which is preferred.
Hartley, John (2002), Communication, Cultural and Media Studies: The Key Concepts, London, Routledge, pp. 19-21.
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences. The political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century. Though, advocates such as John Fiske, argue that popular culture is actually the creation of the populous itself, and is independent of the capitalist production process of the communication sector. Basing his argument on the immense interpretive power of the people, Fiske believes that the audience is able to break all the indented meanings within a media message. He also believes- by giving new meanings to that specific message they can oppose the power block that is trying to impose its ideology to the public. Consequently, this anarchistic activity of the audience creates the popular culture as a defence mechanism. Even when we accept Fiske’s ideas, we can not disregard the manipulative power of the media and its effects on cultural and social life.
Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us.
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
Campbell, Richard. Media & Culture: an introduction to mass communication. Bedford/St. Martin?s: Boston, N.Y. 2005.
Even though media studies is still new, it is important, as it has a high potential of being at the centre of essential changes in our thoughts about what we should learn and if they are worthwhile (Bazalgette, 2000). Since this subject is still new there are a lot of disagreements on how media should be interpreted and it is also a hybrid subject as the idea that it came about comes from a variety of sources (Bazalgette, 2000). Media studies is also considered an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and there are no limits to an individual as how to analyze the media. The analysis of media is very important for this particular subject. Educators today realized that students need to be involved in practical work to understand the subject better. Media studies are normally associated with the English subject. However the difference is rather apparent and media studies courses uses economic and political perspectives are their main ways to understand the media as well as it requires a person to consider texts from different contrasting perspectives. The English subject on the other hand, deals with reading and writing skills as well as analyzing critically. It also involves individual students’ responses (Bazalgette, 2000).
The first argument for media literacy deals with the notion that media plays a dominant role in politics and culture. Media help citizens to understand the complex problems within society. The job of the media is to inform the public; however, it is the job of the public to decipher the messages being sent through the media. T...
In fact, most media content are no longer merely artistic and informational – they are meant to engage the masses thus to exert profound influence not only on individual development but also on social advancement. No one can deny that in the contemporary world, media, composed of dynamic and various platforms, is widely perceived to be the predominant means of communication. Noticeably, the term media is first used with the advent of newspaper and magazines; yet with the passage of time, the term is broadened by the inventions of radio, television, video and internet, which are all adapted as forms of media that bring the world closer to us. Indeed, media depends on its wild audience coverage, active public engagement and open, two-way communication to create a highly interactive platform through which “humanity, fully connected, collaboratively build and share a global world”(McLuhan 160).Without doubt, media presents a strong impact upon individual and society in the proc...
In today's world people cannot live without Mass Media and with the help of technological improvements to send messages to the masses is becoming easier and easier. As we are been shower with tons of advertising, information and other sort of materials by the different types of Mass Media has influence in our everyday life styles.
Mass communication is to use a source or medium to reach a large audience to communicate your message. People are communicating with each other since the evaluation of human, and with the passage of time it become more and more advance. After the emergence of media and development of new technologies, it gave birth to different media theories and these theories showed a transformation over the last two decades. Mass media communication theories divides in four following eras:
Media literacy requires the skill to realize that the messages taken from media are reconstructed in the media. An individual needs a different skill, background knowledge and educational organization in order to be media competent. In order to be media literate, we should be in touch with media. The individual who is in touch with media can begin to access information about mass media. (Sur)
Mass media, including TV, radio, newspapers have a great influence on people and especially on the younger generation. It plays an important role in shaping the opinions and position of the younger generation. In the present, the younger generations are influenced by mass media, including TV, radio, and newspapers. They think this is the model for them because in daily life it is necessary for everyone, therefore, it is not unusual that it has a great influence on the people and especially on them. It plays an important role in shaping the opinions and position of the younger generation. The younger imitate the mass media and it has an impact on the younger on they way they dress, speak or behave.
The media is everywhere and takes up a great deal of people’s everyday lives. People depend on the media to provide them with information that would otherwise be hard to get. The people of society also use the media to communicate with friends, family, and people from all around the world. Also, the media serves as a means for entertainment. Businesses use the media as a way to advertise their products. The media affects society in many different ways; such as, businesses use the media to promote their products, the media effects communication, and the media affects body image and behavior of people in society.