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Sports marketing chapter 1 review
Sports marketing chapter 1
Sports marketing chapter 5
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For the spring semester, I was assigned the promotions and marketing of UMW Men’s and Women’s Tennis teams. Throughout the semester, I planned and managed various promotions and marketing techniques to promote both teams. I started off by creating match day posters with seniors of both teams while using special effects to advertise the teams in great amount through well created posters. I also took the initiative of introducing the student side and fun personalities of our athletes to the rest of the student body. I made posters that had pictures of athletes on-campus in their “student mode” and listed some fun facts about their personality and their affiliation with the sport. Such posters were appreciated a lot within the department and was …show more content…
I learned how to specifically target the stakeholders and how I can use their decisions in order to promote the two teams. The stakeholders for tennis teams are the participants, community members, UMW administration that oversees athletics and the spectators. Keeping all of them in mind, I tailored my promotional approaches. I printed out the tennis schedule for remaining season and posted it around the University Tennis Center, where we have community members coming for morning and night clinic. Also, I contacted the administrative staff of Fawn Lake Country club and had them post the schedule in their facility so, any individual interested in watching a college tennis team play could easily come. Most importantly, I invited President Hurley to one of the matches because his presence to any school event attracts a lot of student’s attention and many students try to come to those events. Even though he was able to stay for only half an hour, the student turnout was exceptional and there was a lot of support for our teams. I learned to apply the various marketing strategies taught in my marketing class. The best marketing approach that fits the current promotion style for tennis teams is an organization’s promotion mix. The five parts: advertising, personal selling, sales promotion, public relations, and direct marketing are all interconnected when I am promoting the teams. A week …show more content…
With the constant support from the Director of Athletic Development and Promotions, I was able to achieve a lot of goals I set for myself before joining the team. The most and confidence provided by my director was incredible and I am forever grateful for that. My director understanding my other campus commitments and allowing me to work from campus was a huge help, without this I would have not been able to achieve my goals. I will never forget the friendships I have made with the teams. I thoroughly enjoyed working for the two teams, they are not only hardworking but very respectful. I believe the future interns should also create this confidence level with their director that way they can discuss any issues easily. There should be more freedom given to the interns in terms of editing/making game day posters. The interns should use various photo editing software to create the home game posters as good advertisement posters attract a lot of peoples attention. Future interns should be more creative with their promotions and marketing strategies and do a lot of research before implementing any strategies. Lastly, with the new president coming to our university the future interns should come up with ideas to invite him to various athletics events in order to introduce him with our exceptional athletics program and get his support as he and his administration
Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated
Both on an off the field, my enthusiasm and motivation to obtain a goal is a trait that I am very proud of. I have faced many tasks where a leader had needed to step up and I am always willing to do so. I am also willing to get help when I need it. If I can’t complete a task by myself I do not mind asking a classmate, teammate, friend or a teacher for guidance. By bringing that openness and leadership to University of Charleston’s Athletic Training Program I believe that I can also attribute to the University of Charleston’s Mission Statement “to educate each student for a life of productive work, enlightened living, and community involvement.” By bettering the Athletic Training community by providing care to our Athletes I believe that I will be a great addition to the Athletic Training
When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.
Funding for high school athletics is very sparse compared to the actual costs to run a promising team. With the most recent recession, travel/showcase teams taking over parent’s wallets, and misunderstanding of the Title IV amendment, funding for high school athletic teams has been dwindling in the past twenty years. Consolidation, taxing, and a well-orchestrated plans are all promising solutions to provide for high school athletics. Athletic facility fundraising groups are turning out to be the most resourceful and efficient source for raising the needed money. Fundraising is a prominent solution; however, the will and want of individual sports teams to improve their status is the ultimate way to get what each specific team needs.
In order for an Athletic team to have effective PR, they require very large in-house staffs which are very diverse in there job descriptions and responsibilities. The first and broadest group is the basic public relations staff. The basic public relations staff takes care of the basic day to day of the organization. They are the people who write and release the updates on the team to ...
Marketing companies know that by associating a product with an athlete it can drastically increase sales. Fig 1. Gaines, Cork. "... ... middle of paper ... ...
The following instructions apply to right-handed players as well as left-handed players with the slight adjustment in the use of opposite hands and feet. Before you begin to serve the ball, you would have to stand behind the baseline, on the opposite side of the service box. If you are serving towards your opponent’s right service box, you should be standing on the right side of your court. ...
The obstacle I had to confront a problem my freshman year in high school. I entered into orchestra class to learn the basics of playing violin. I use to play before, but I forgot how it was played. Our teacher gave us a book to read called the “The Inner Game of Tennis.” Told us to look through it and find the deeper mean towards the book. I found it interesting that he gave us a book of tennis theme. The thing we should focus on is the position of our finger patterns and note names.
Soccer has always been my passion. I started to play when I was in second grade. I have played continuously and am now a captain of the Suttons Bay Lady Norsemen. We are a high school cooperative team consisting of players from Suttons Bay, Leland and Northport. This is our fourth year of existence and we worked hard to establish our team and its killer reputation. The part that I am most proud of is that I was among a group of girls that helped convince the Suttons Bay School Board that our high school should establish a girls' high school team. We asked to be put on the board's agenda and prepared a persuasive presentation outlining the reasons that girls at Suttons Bay High School deserved their own team. We knew that money was not available to fund the team, so we promised to find it ourselves. The Board approved our team in the spring of 1997. Our team members and parents spent long hours in fundraising to pay for our uniforms, equipment, transportation, referees and coaches.
Tennis is a universal sport. Much like any other sport, tennis has its own unique set of terminology and scoring system. During a match that is broadcasted on TV viewers are usually given an opportunity to see a varying amount statistics. These statistics would the number of aces, first and second serve percentages, number of winners and errors, and so on. The average viewer would only go as far as knowing who won, but these statistics provide a much deeper into many underlying aspects of the match such as how a player won and the chances of winning. Meanwhile, the construction of probability formulas is present due the scoring system being hierarchically structured. For instance, points are gained throughout the service games; these points are which are nested within sets, as well as within the match. Thus, tennis is a game of mathematics that is highly involved with the chances of players winning the match
A sport now played all over the world has an interesting history. Thousands of years ago, the game of tennis began; but to many peoples surprise, they started to play tennis not with a racquet but with their hands. Tennis was started by the European Monks that played for many’s entertainment during religious ceremonies.
What do you think of when you watch Michael Jordan play basketball? What do you think of when you watch Cristiano Ronaldo or Pele play soccer? Are they remembered as great individual players or as great team players? In sports today, fans often forget the term team player. A lot of the time, the star player will forget what it means to be a team player, but what does it actually mean? Many believe that the definition of a team player is the person that does all of the hard work for the great players on the team. I feel that the real definition of a team player is one who is determined to make the team succeed, from practicing, learning the game, and from having great individual performance.
For the last year, my sports department in my high school decided to make me the Coach of sport’s team. As an athlete’s leader it was a good opportunity for me to show my leadership skills, talent, intelligence, enthusiasm, self-efficacy and conscientiousness. Being a coach of my team, I had recognized my responsibilities to motivate the team members. Give them full support and direction to attain the team’s goal. I also tried to help my team members to energize their capabilities and
Tennis and golf have a different history and are played a lot nowadays. Historians believe that tennis originally came from Northern France. In the 12th century people used to play tennis with their palms. Racquets were invented in the 16th century and the first tennis balls were white. The history of golf is unclear, but most people think that it was invented in Scotland during the middle ages. This game only started to become popular in the 19th century in England and the United States.Tennis and golf are the two sports that have become more and more popular with new generations. These two sports have a lot of things in common and are very joyful. However, tennis and golf are played very differently and there are tons of differences that make them unique.
opportunities that I was able to provide for them. I focus with the athletes on communication