Reese's Dark Chocolate Cup Treat Ad Analysis

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Recommended: Consumer behavior and its relation to marketing strategy

For the first part of my ad project I chose an ad about Reese’s Dark Chocolate Cup Treat. This ad gets your attention by showing you a picture of a Reese’s cup and telling you that you should buy it. The target audience is mainly towards younger kids who like Star Wars but also adults as well. It tries to convince you by showing you a picture of a Reese’s dark chocolate treat that has a bite out of it and attempting to get you to buy it. There is only one image being used is 2 pictures of recess’s dark chocolate treat. This image is used because it gets people to say Ham… I would really like one of those right now and then they would go and buy it at the store and eat it. Also the use of the word “Dark Side” is especially interesting because

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