Redbook Case Study

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2. If they did, indeed, piece together a photograph from more than one source as Huvane claims, did Redbook cross an ethical line?
An ethical line was crossed by Redbook in this case. Redbook changed the integrity of a Jennifer Aniston photograph without gaining her personal approval or her publicist team’s approval. Aniston is an actress that is seen as a fashion icon. Therefore, her hairstyle, whether she’s wearing her wedding ring, and her outfit are all important factors for her image. So Redbook did not only approach an ethical line by including a stock photo on its cover thereby implying they had a personal sit-down with Aniston, but they also crossed the line by digitally manipulating the photograph. It was deception that …show more content…

The Principle of Humanity is to act to treat persons as an end (in themselves) and never as a means only. With the media professional in this case being Redbook, it can be shown that the magazine made the unethical choice. Redbook treated both Jennifer Aniston and the readers of the magazines as means only. Aniston was treated as a means only because she was not informed her appearance would be altered in an image to appear on a magazine’s front cover. Consequently, she had no choice in the matter. Likewise, the readers were deprived of information. There was no indication on the original publication that the photograph was altered. Deception resulted from the publisher choosing not to inform the readers about the modifications of the image. Since there was a lack of information for the readers, they were not provided with a fully informed choice. To conclude, Redbook treated two parties in this case as means only. It was Redbook’s duty to provide Aniston with the manipulated image they were planning to use and first gain her consent to use it. This would ensure she had information and choice. The duty also includes providing a disclaimer on the cover that notifies the readers that the image has been digitally altered, resulting in the readers being informed about the issue and subsequently being given a choice of how to engage with the

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