Ready To Cook Food Case Study

701 Words2 Pages
bulb-icon

Recommended: Essay on food culture of India

In India, majority of food consumption is at home. Processed food products like pickles, chutneys, juices and curry powders had made their entry into the kitchens of most middleclass households a long time back.To augment the household income and cooking food in traditional methods is really an ordeal for women. Tata Strategic Management Groupreport, (Vijayabaskar and Sundaram, 2012).
The scenario has changed a little since few years. In urban India, families are experiencing better lifestyle with, dual incomes,breaking up of the traditional joint family system, desire for quality, time which translates into an increased need for convenience, the demand for convenient foods, ready to eat foods( frozen, instant, ready to cook )has been on rise, especially in metropolitan and …show more content…

So, they don’t have time to cook food, that’s why they are using the ready to cook food products. There is direct relationship between working hours and consumption of the ready to cook food products.
Some consumers said that they buy the product rarely because it contains high amount of salt, fat and sugar and other preservatives which is harmful for patients of hypertension, diabetes, heart disease tec. So, different companies can introduce some products that are specific for diabetic and hypertension patients that contain less sugar in it So it becomes imperative to discuss consumer behavior, being a human activity focused on the purchasing, consuming and using of products and services, as one of the stimulating and challenging areas in marketing studies (Al-Weqaiyan, 2005).
They concluded that, whilst the evidence reviewed did not support menu labeling as an effective strategy to change purchasing patterns, additional strategies to enhance menu labelling practices, and strategies beyond labeling (including implementation of nutritional standards), may be useful (Bowen et al.,

Show More
Related

  • Summary: We Don T Need Labels

    561 Words  | 2 Pages

    Restaurants have a greater possibility of getting more money if they have "special" nutritional labels. Many people dislike the food label, yet some people are for them. Labels would not benefit anyone because they are not always right, and they sometimes just want the state to give them As for their grade, yet it sometimes if negative to have new foods on the menu. A food has to be evaluated before put on the menu, therefore it would be even more complicated. The author proclaims, "But for the restaurant, it is a nuisance and a potential threat to their business. It means that before a new item goes on the menu, it has to be evaluated." This statement explains that before a new item goes on the menu trouble is beginning. Labels are no help they just bring in more money because prices get higher from healthy

    Read More

  • Be It Ever So Homespun There's Nothing Like Spin Analysis

    867 Words  | 2 Pages

    Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.

    Read More

  • Don T Blame The Eater Essay

    720 Words  | 2 Pages

    Zinczenko explains, “Where are consumers supposed to find alternatives? Drive down any thoroughfare in America, and I guarantee you’ll see one of our country’s more than 13,000 McDonald’s restaurants.” He continues, “Now, drive back up the block and try to find someplace to buy a grapefruit.” (Zinczenko 463). What’s the chances of finding a fruit stand rather than a fast food restaurant? In addition, consumers are not being informed on what exactly they are taking in. There are no calorie charts posted on the food, nor are there warning labels connected to it. Thus, the purchaser is becoming unhealthy and eventually obese. Zinczenko stated fast food restaurants, “Would do well to protect themselves, and their consumers, by providing the nutrition information people need to make informed choices about their products.” Furthermore, without warnings, there will consequently be a higher number of ill and obese

    Read More

  • Food Guide Vs India's

    1573 Words  | 4 Pages

    According to Hinduism, the religion most common in this country, believe that killing animals is inhumane and is unfair to the creature, thus there are not many meats that available for the people, except in some certain areas. Despite this fact, meat alternatives are very popular in India for these people being able to get protein and healthy fats while still being able to follow the guidelines of their religion. The prices of lentils, especially are cheap there as many poor and middle class families rely on these types of foods. Some examples of these types of lentils or culturally known as, daal, are moong, urad, masoor, and chana daal. Moreover, India is one of the major importers of lentils from Canada surprisingly, spending on average $1.1 billion dollars. As this Asian nation is already drowned in substantial amounts of debt, having many of its citizens buying all the lentils can ensure them that they are making profit of these foods. Thus, through the food guide, they want to encourage Indians to continue to buy this item buy making the protein a section of the food guide, rather than nothing or a very small portion. Moving on, in Canada, meat and alternatives are a small portion of the food guide because an individual does not need a lot of it to maintain a healthy body. Also, in many western countries like Canada, fast food meals have become very popular and are being eaten in enormous quantities, raising the number of obese, diabetic and individuals with heart related problems. Therefore, in the food guide it addresses Canadians to have small servings of meat when cooking themselves, to ensure that none or merely a few people are overeating

    Read More

  • David Zinczenko's Article 'Don T Blame The Eater'

    815 Words  | 2 Pages

    Knowledge is power, the more the consumer knows about the food they are eating the healthier choices they’ll make. For instance, in McDonald’s Grilled Honey Mustard Snack Wrap and a small French fry, from McDonald’s is around $6.00 and contains 420 calories 24g of fat (6.0g saturated).If you were to compare that to a Big Mac meals that comes with medium size fries and coke soda would be about 980 calories the Snack Wrap would be a healthier alternative and it would be about the same price $6.00. When fast food chains put labels on their food like McDonald’s consumers can’t

    Read More

  • Fast Food Book Report

    794 Words  | 2 Pages

    For my book report I chose the book Business Builders in Fast Foods by Nathan Aaseng. This book is about the growth of the fast food industry and individual fast food restaurants. The first chapter was a introduction over the food industry and the rest of the chapters were over the begining of fast food restaurants including: Harvey’s House, White Castle, Dairy Queen, McDonald's, Kentucky Fried Chicken, Domino’s and their creators.

    Read More

  • Giant Consumer Producuts Inc.: The Sales Promation and Resource Allocation Decision

    1318 Words  | 3 Pages

    2. Consumers: The emergence of dual career families resulted in unavailability of sufficient time to cook food. Hence interest and love towards such frozen food is increasing1. Type of meal 2. Brand 3. Variety.

    Read More

  • The Benefits Of Menu Labeling

    1010 Words  | 3 Pages

    One of the main benefits of menu labeling is giving consumer’s information directly to help them understand what exactly they are consuming. The average calorie intake for consumers is 1,800 to 2,000 per day. Even though consumers may not feel like they are eating too much, sometimes over half of the recommended calories will be consumed in just one meal. Menu labeling will allow consumers to track their calorie intake if restaurants will have the calories displayed on their menu. Most importantly, menu labeling focuses on the prevention of chronic diseases, which are typically related to obesity (Diets in Review). By providing nutritional information, restaurants could gain new customers. Since menu labeling is not being implemented in all restaurants, consumers are currently looking for establishments who provide nutritional

    Read More

  • Analysis Of My Food

    1322 Words  | 3 Pages

    I was born in one of the countries in Asia, and our staple food is rice. Rice is always at the center of the table, and the rest of the viand surrounds it. Here in the United States, my household still eat rice every day, accompanied by cooked vegetables and meat. My food choices are influenced by culture and family. Vegetables and fruits of my choice are abundant at the International Market and other Asian grocery stores. Vegetables are also available for a cheaper price at the farmers market. I myself buy these foods to ensure its freshness, prepare and cook them for my entire family. Inspired by Asian and American cuisine, our food is prepared with variety of cooking styles; such as dry like barbecues, baked and fried, with sauce

    Read More

  • A research Proposal on the Study of Market Potential of Fast Food Restaurants in India

    782 Words  | 2 Pages

    This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. It aims to study the impact of hygiene and nutritional value of fast foods on consumer purchase decisions. These services may provide an opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.

    Read More

  • Indian FMCG Sector

    993 Words  | 2 Pages

    1. Disposable Income: There is increase in disposable income, observed in both rural and urban consumers, which is giving opportunity to many rural consumers to shift from traditional unorganized unbranded products to branded FMCG products and urban fraternity to splurge on value added and lifestyle products. The increasing salaries, along with rising trend of perks in the corporate sector at regular intervals, have increased people’s spending power. As per some research, there is a high correlation between Disposable per capita and HPC per capita.

    Read More

  • Importance Of Hawkers In Singapore

    1029 Words  | 3 Pages

    On some days, teachers would pile us with homework and also as the school examinations were around the corner, we had to ensure we used our time wisely. Thus to avoid wasting time by preparing food from scratch I usually go to the hawker centre that is a stone's throw away from my hair. This one advantage of having hawker centres in singapore. As hawker centres are ubiquitous in singapore, under most public housing blocks or next to it , we can find a food court. Thus, this allows me to save on travelling to hawker centres and thus can use the time that I had save to concentrate on my studies. However, I have also learnt that regular consumption of food from hawker centres unhealthy, at time I would take the extra effort to cook for myself. Thus, I treasure the hawker centres in Singapore as they had help throughout the stressful period of examinations by helping me to save time and by helping me to release my stress through devouring these delectable

    Read More

  • Compare And Contrast Fast Food Vs Home Cooked Meals

    867 Words  | 2 Pages

    Lack of time to cook a proper meal and decide to order fast food? This situation always happened in everyone daily life. This shows that choosing fast food as a meal is already a trend in this modern era. Fast food and home cooked meal can be differentiated by time, cost and its nutrition value.

    Read More

  • The Family Diet: The Diet Of Social Status

    1299 Words  | 3 Pages

    In distinction to purchasing a particular item, then to how it has cooked and prepared or rather takeout food, decides the families’ diet and even choices in food of what they consume. Whether the food cooks in olive oil, vegetable oil, or butter can determine the taste of a meal, but also can improve the health of the meal. The preparations made in order to prepare a meal for the family could perchance measure in convenience. The level of convenience can range around take-out, instant foods, TV dinners/ microwavable, and stuff from a box to healthy homemade/ from scratch, baked/cooked, steamed, and stuff from a can. Not that some convenient foods cannot originally contain good health contents, nonetheless the small changes that can make someone’s food intake much healthier even with a small budget. When purchasing grocery items with a low income, whether an item according to a good healthy diet compares with an item that consists of a bad nutritional value. Parents will purchase the unhealthy choice deceived for its promise to satisfy their children, however, a similar item that stands healthier with the same weighed oz. will fill the proper nutrients that a child needs while they still proceed to grow, unlike processed foods that can fatten a child and stunt their

    Read More

  • Indian Food

    1031 Words  | 3 Pages

    In conclusion, Indian cooking can very well be known to be vivid, exquisite, and simply delicious. India is a banquet expressed in colors, smells, flavors, and personalities. The hundreds of spices which most Indian cooks use, show exactly why their food can always stand out from others and taste fantastic. The traditional foods used in India such as curry, Roti, and chutneys are some of the reasons as to why India’s dishes are so extraordinary. The tasty snacks in India complete the list by allowing Indians to grab a quick bite while on the way to an important desti-nation.

    Read More

More about Ready To Cook Food Case Study

Open Document