Ratio Analysis Of Saiinsbury And Morrisons

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From: Ishwaraj Singh Bhatia Reference : Ratio analysis of Sainsbury and Morrisons Date:18/03/2013 INTODUCTION The objective of financial reporting/statements is to provide information about the reporting entity’s financial performance and financial position that is useful to a wide range of users for assessing the stewardship of the entity’s management and for making economic decisions. This is a report on the operations of J. Sainsbury Plc and Morrisons and will focus on a financial analysis and comparative analysis, from which an evaluation will be drawn on to determine which of the two companies would seem to be a more viable investment to a potential investor. My report is going to focus on using ratio analysis to look at the liquidity, profitability and gearing of Sainsburys and Morrisons. Both companies work in the same industry and are competitors. I will use various ratios to analyse their company accounts and finally comment on the best performing company. SAINSBURY Sainsbury’s was founded in 1869 by John James and Mary Ann Sainsbury .It was so successful that further branches were opened in other market streets and by 1882 they produced the first Sainsbury brand product. The Sainsbury group today is one of the worlds leading retailers, playing a part in the lives of over 11 million customers a week and as at October 2003 had 512 stores throughout the UK employing over 145,000 people MORRISONS Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since. Under Sir Ken Morrisons 55-year leadership, until he retired in 2008, the company grew steadily from market stall to superstore. With over 450 stores, it is now the fourth largest food retailer i... ... middle of paper ... ...e case of Sainbury proportion of acid test ratio has increased marginally by 0.04 in the year 2011-12 to 0.35:1 as compare to 0.31:1, though there is a marginal increase but still acid test ratio of Sainbury is much below the generally accepted 1:1. . Comparatively Sainbury has higher acid test ratio than Morrisons. 7. Trade receivables days: As both the companies are in the nature of business with fast moving items trade receivables collection period of both the companies is less than a week. In case of Morrisons days of credit allowed in the year 2011-12 has increased to an average of 7 days as compare to an average 6 days in the year 2010-11 this may be required to increase sales volume. Trade receivables days of Sainbury has reduced from average 6 days in the year 2010-11 to an average of 5 days in the year 2011-12. It implies that Sainbury has better credit

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