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Media as a factor influencing public perception
Media impact on individual and society
Media and its influence on society
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Throughout various forms of mass media, the awry representations of race, class and gender have gradually developed into a bountiful number of stereotypes, which audiences over the years have used to determine and mentally annotate clichés that pigeonhole society. This is known as the reflection theory, which is generally what occurs when someone is watching a movie, a show, or even listening to a song or an album. As people indulge in these varying categories of entertainment, audiences tend to form a ‘tool kit’, which is essentially creating an internalized repertoire that provides the resources and mindset in which they learn how to react in certain situations, construct strategies and make choices. When analyzing the correlation between
Sex and Gender was the subject of the two movies Dreamworlds 3 and Further Off The Straight & Narrow. In Dreamworlds 3 Sex is portrayed as a status of life and happiness in the media. This media displays people as objects that can be manipulated for sexual pleasure. As the media is populated with sex it tiptoes around gender, specifically that of gays or lesbians. The film Further Off The Straight & Narrow emphasized the movement through media gay and lesbian topics. This text analyzes iconic television programs and how they reflect the societal stance during that time. As a member of a generation that has had the topic of these issues prominent I believe they are important but are banal. In this reflection I will be responding to two questions, what would woman driven Dreamworlds look like? And Do you agree with the statement that if you are not on television you don’t exist?
As a group, we believe that popular culture does in fact perpetuates stereotypes. Television is a main source of information of popular culture. Television has forever changed how humans have interacted with another and introduce a world of diversity and knowledge. But with this profit, television has also harbored negative aspects. As a group, we studied how racial stereotypes are portrayed in television. In the history of television, different racial and ethnic groups have been widely underrepresented and television itself has been overwhelming represented by white figures. And when racial groups are presented on TV, the characters are often played in limited roles based on stereotypes. A stereotype isn’t necessarily untrue, but it is an assumption based on an incomplete and complex ideas that are oversimplified into something that isn’t what it meant to be, and it’s usually negative. For example, African Americans are often depicted as violent or involved in some kind of criminal activity. Their characters often portrays a person who is always sassy and angry or that isn’t intelligent and won’t succeed in life and inferior to whites in some manner. Asian characters are
In class, we watched a film called Ethnic Notions. In this film, it brought to light how devastating and powerful images can be. Due to exaggerated images and caricatures created pre-civil war era of black men and women, stereotypes were created and have negatively affected the black race in society. Caricatures, such as the Sambo, Zip Coon, Mammy, and Brute, have unfortunately been engrained in the minds of generations. So much so their stereotypes still persist today.
helping. Television is making the shows out to seem like one race is better than another. For
The usage of media is huge in nowadays. People rely on different kinds of media to receive information in their everyday life because they are thirsty for the diverse and informative content. However, inaccurate portrayals of people from different races always appear in the media and audience will exaggerate those portrayals by their inflexible beliefs and expectations about the characteristics or behaviors of the portrayals’ cultural groups without considering individual variation (Ting-Toomey and Chung, 2012); in fact, it is also called as stereotypes. According to a study by the Center for Integration and Improvement of Journalism at San Francisco State University (Stein, 2012), racial stereotyping continues to occur in media and the mainstream media's coverage of different cultural groups is full of biased reporting, offensive terminology and old stereotypes of American society. It specifically emphasizes that majority of the stereotyped characters in media will only bring out the dark side of their cultural groups which many of them might not be true, especially for the portrayals of black community: African American.
When you think of American history, do you think of war, slavery, or segregation? Something that these have in common is gender equality. Gender equality is something that has been an issue in America since the first day it was inhabited. This is a problem in America. A more particular time period would be, World War II. During this time, women were being used to do men’s jobs and duties but, they still had to have a feminine aspect to them. While most men were at war, the women picked up jobs playing baseball, and working in factories to build the necessary items for war and daily living. During World War II, it was necessary for women to work. The government statistics prove this:
For many years, racial and ethnic stereotypes have been portrayed on multiple television programs. These stereotypes are still illustrated on a day-to-day basis even though times have changed. Racial or ethnic stereotypes should not be perpetuated on certain television programs. These stereotypes provide false information about groups, do not account for every person, allow older generations to influence younger generations, create tension between groups, and affect people in many ways.
Media is an important component of American culture, from the music people listen to the movies they watch, the media people consume can and does consistently affect their views of the world, other people, and themselves. Women can be hurt by the media, and closing in even more, women of color. Representation in media is still quite low, despite how far America has come in terms of equality. This leaves the levels of exposure to races other than white relatively low and when there is representation of other ethnicities, they are often caricatures of demeaning stereotypes. No matter if someone identifies as European American or as another ethnic identity, the European American ideals and norms affect everyone who is exposed to them (Iijima-Hall 1995:9). Consistent exposure to this style of media can be damaging to self-images of women of color and their personal perceptions of beauty, though it often manifests in different ways among different ethnic identities.
In Michael Omi’s chapter “In Living Color: Race and American Culture”, he expresses his resentment towards the media and how they handle race relations. The essay discusses how the media in popular culture represents minorities, and how it leads to perception of race based on what the public views and hears (Omi 116). Omi believes that the way minorities are portrayed in visual media provides people with a false impression of their race, and media only adds to numerous judgmental stereotypes that surround minority races (Omi 117). Thus, creating a culture of citizens that have prejudices based on the stereotypes depicted on television or in movies (Omi 119). Discrimination and racism are still very alive in the culture of America, popular
Some television shows create storylines and scenarios where different races, genders, and sexualities are portrayed as the common stereotype we all acknowledge. Sheng Kuan Chung, a member of the research committee at the University of Houston, describes stereotyping as “a cognitive process by which humans simplify complex information and make sense of the world” (99). Our exposure to television and movies determines our perceptions of people; therefore, we should reevaluate our views of those people based on their race, gender, and sexuality.
The media intents on trying at times not to be bias or favorable but when prompted to in accordance to time figure, “…gender and race often interact in how people are portrayed in the media” (Hazell and Clarke 9). With time it has been shown that the implications of mediated ideologies have improved but can still be portrayed as one ideal if one happens to take a closer look. In the early 1900’s, “Colfax and Sternberg found that in 54% of the magazine ads, Black people were portrayed in lower status occupations, ...
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
It is also known that media impacts its viewers, modifying their judgments based on the information they receive. Substantial amounts of stereotypes broadcast through propaganda have similar effects. This essay will illustrate how stereotypes are generally portrayed and their function in propaganda. It will also further reveal how successful and well stereotypes can work when used in propaganda tactics. The media often uses and misrepresents stereotypes; however, they are significantly accepted by people throughout society.
Bordo’s thesis can be shown in many common examples of modern media and advertising. For example in the animated television show The Simpsons, creator and writer Matt Groening uses satire as a means of addressing these stereotypes of gender and race through exaggeration of certain distinguishable traits and personalities of characters. Yet simultaneously, the stereotypes that are reinforced by some members of the show are then unexpectedly broken by others to show the viewer how much the media can alter one’s own opinion.
The pervasiveness of media in the recent years has brought about serious discussion regarding media representations of various groups. Media representations deal with constructions of generalizations about a particular reality (“CI5472 Teaching Film, Television, and Media”, para.4). These cover gender, sexuality, social class, and many other categories.