Qualitative Analysis Of Red Sox

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Recommended: Introduction on qualitative and quantitative research

Findings The following sections include the findings of both the qualitative analysis and the quantitative analysis. The statistical evidence and tests conducted for these findings can be found in the appendix section. Qualitative The script for the interviews and codebooks created for them can be found in appendix 1: Interview Transcripts.
Exploratory Interview: Through our exploratory interviews we have found a couple unique trends that seem to be relational to both of our interviewees. Based on the questions, answers, and conversations, we have gained a valuable amount of incite on motivations and themes that seem to underline the Fenway/Red Sox experience for college students.
Some of the most important findings that we received from …show more content…

Both of the students we interviewed either go with a group of friends or would prefer to go with a large group to share the experience with. Many students today have what is known to the millennial generation as FOMO, or fear of missing out. This means if a lot students are going to Red Sox games it will cause the friends of those students to also want to go to the games to be around a large group of their friends, and thus to not be missing out. By capturing the sport fan type of students, the chances of increasing popularity among students who may not be avid baseball fans could increase. This prompts another theme of the interviews: the …show more content…

Capturing the attention of these students would create a natural flow of word of mouth marketing to the less inclined students. As shown in the statistics of our SWOT analysis, word of mouth marketing from friends and family is still among the most persuasive to college students. With that being said, the experience of the game and Fenway itself would be the reason more and more students continued to come back. As Nick said, “I’m a senior so I have one more year, so definitely trying to get into Fenway Park as much as I can until I don’t live in Boston anymore.” However, the pitfall of the experience, to both interviewees, seems to be the high concession prices at

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