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Qualitative versus quantitative research
Qualitative method, strengths and weaknesses
Qualitative versus quantitative research
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There has been a debate over which tradition of methodology, qualitative or quantitative, can provide a better explanation while conducting social science research. Qualitative research provides in-depth case-by-case studies while quantitative, generates broader arguments accommodating a large number of cases. Many social scientists may be naturally qualitative analysts and their expertise could lie predominantly in such field (Mahoney and Goertz, 2006). Quantitative analysis, on the other hand, is preferred when the researchers want to observe common patterns among several different cases. However, both quantitative and qualitative analyses ask questions differently which may lead to different explanations, although they may be examining …show more content…
The goal of qualitative research is explaining patterns and outcomes in individual cases whereas that of quantitative looks for common patterns that lead to the outcomes in large-N cases (Mahoney and Goertz, 2006). This means that qualitative research may select smaller cases to effectively explain the phenomenon being observed. As a result, the conclusions drawn from the qualitative research may apply to the cases being studied or may only provide partial explanation to what happened in some other cases. In contrast, quantitative analysis would generate broader arguments that could be commonly found in a wide variety of cases selected randomly but its arguments may not necessarily or satisfactorily explain every case in the study. Outliers and some deviations among cases may occur and by the time it happens, the quantitative model would either take out these outcasts and deviations or may add another variable to control their impact on the dependent variable. Such being the case, some patterns may be overlooked and the conclusions drawn from the quantitative analysis may not fully explain the situation for the study. Therefore, in order to generate more inclusive conclusion, these overlooks may be worth to be studied in qualitative analyses. In this way, the limitations between qualitative and quantitative analyses seem to be resolved by using both traditions
Both passages concern the same topic, the Okefenokee Swamp. Yet, through the use of various techniques, the depictions of the swamp are entirely different. While Passage 1 relies on simplicity and admiration to publicize the swamp, Passage 2 uses explicitness and disgust to emphasize the discomfort the swamp brings to visitors.
Gelo, O., Braakmann, D., & Benetka, G. (2008). Quantitative and Qualitative Research: Beyond the Debate. Integrative Psychological & Behavioral Science, 42(3), 266-290. doi:10.1007/s12124-008-9078-3
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
Thematic analysis is espoused to be the foundational approach to qualitative analysis and methods (Saunders et al., 2016 as stated in Braun and Clarke, 2006: 78) and it is a useful method used to identify and analyse the order and patterns of qualitative data (Attride-Stirling, 2001). Qualitative research method depicts the correlation that exists between data and events, creating the pictorial representation of what one thinks a given data says (Saunders et al., 2016). They also opined that, qualitative data analysis is cogent, interactive and iterative. Also, Joana and Jill (2011) and Saunders et al (2016) postulate that, qualitative research brings meanings from words and images as opposed to numbers. However, despite its robustness and rigour of its application, it is skewed more to the interpretivist ideologies since researchers draw conclusion from participants and the hypothesis being forecasted (Joana and Jill, 2011; Saunders et al., 2016).
The father of quantitative analysis, Rene Descartes, thought that in order to know and understand something, you have to measure it (Kover, 2008). Quantitative research has two main types of sampling used, probabilistic and purposive. Probabilistic sampling is when there is equal chance of anyone within the studied population to be included. Purposive sampling is used when some benchmarks are used to replace the discrepancy among errors. The primary collection of data is from tests or standardized questionnaires, structured interviews, and closed-ended observational protocols. The secondary means for data collection includes official documents. In this study, the data is analyzed to test one or more expressed hypotheses. Descriptive and inferential analyses are the two types of data analysis used and advance from descriptive to inferential. The next step in the process is data interpretation, and the goal is to give meaning to the results in regards to the hypothesis the theory was derived from. Data interpretation techniques used are generalization, theory-driven, and interpretation of theory (Gelo, Braakmann, Benetka, 2008). The discussion should bring together findings and put them into context of the framework, guiding the study (Black, Gray, Airasain, Hector, Hopkins, Nenty, Ouyang, n.d.). The discussion should include an interpretation of the results; descriptions of themes, trends, and relationships; meanings of the results, and the limitations of the study. In the conclusion, one wants to end the study by providing a synopsis and final comments. It should include a summary of findings, recommendations, and future research (Black, Gray, Airasain, Hector, Hopkins, Nenty, Ouyang, n.d.). Deductive reasoning is used in studies...
The term methodology refers to the way in which we approach problems and try to find answers and in social science, it applies to how research is conducted, our assumptions, interest and purposes shape which methodology we choose (Steven, 2016:3).Qualitative research is understanding people from their own perspectives, their viewpoint and experiencing reality as they experience it. Qualitative research has many approaches or methods of collecting data and one of them is an interview which I have chosen to explain further based on it as a method of collecting data. The interview is the most common method of data gathering used in qualitative research and it is used in deferent ways by every main theoretical and methodological approach.
The importance of evaluating qualitative and quantitative information and incorporating the relevant data into the daily operations can create organizational sustainability. When it comes to business, it's critical to evaluate not just the numbers or metrics (quantitative), but also the information that tells you the why, when, or how a customer shops and determines what their purchase will be (qualitative). As a manager, it's a vital asset to receive customer service reports on a monthly basis, as they provide both forms of information and can help drive key metrics such as margins, sales, customer counts, and average ticket (quantitative). However, this information is aided by the fact that you can determine or target a customer based on
In this paper, I will define quantitative and qualitative research methods and provide examples in the context of social issues which will hopefully provide insight into how this methods are properly applied.
Chapter 2 Segmentation 2.1 OVERVIEW The eye conatins two concentric cirles , the iris/sclera boundary and the iris/pupil boundary. The objective is to isolate the actual iris region from the rest of the image. The image may contan some Noise and the same could be occuluded due to eye lashes and eyelids. So in this step we have to excude these interfrences corrupting the image and determine the circular iris region.
We believe it is clear that both qualitative and quantitative research have many benefits and many costs. In some situations the qualitative approach will be more appropriate; in other situations the quantitative approach will be more appropriate.
What is the sociological perspective of human behavior? How is it applied to the study of juvenile delinquency?
The following will present two tables; one based on the qualitative research study and the other on the quantitative research study. The first table will reflect conceptual...
Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.
Quantitative methods in the social sciences are an effective tool for understanding patterns and variation in social data. They are the systematic, numeric collection and objective analysis of data that can be generalized to a larger population and seek to find cause in variance (Matthews and Ross 2010, p.141; Henn et al. 2009, p.134). These methods are often debated, but quantitative measurement is important to the social sciences because of the numeric evidence that can be used to drive more in depth qualitative research and to focus regional policy, to name a few (Johnston et al. 2014). Basic quantitative methods, such as descriptive and inferential statistics, are used regularly to identify and explain large social trends that can then
Traditional research may use quantitative or qualitative research method. According to Hendricks (2009), quantitative research is a general conclusion based on hard data. Hen-dricks describe quantitativ...