Qantas Pestle Analysis Essay

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1.0 Introduction
Paul McGinnis, Hudson fish, Fergus McMaster and Arthur Baird laid the foundation of Qantas on 16th November 1920 in Winton, Queensland in the name of Queensland and Northern services limited. The Qantas Empire Airlines known more commonly as QEA limited was found in the year 1934 by Qantas. It was the first ever Australian national airline.The international flights started in the year 1935. The flight service was further extended to Singapore from Darwin in 1947. Further the year 1958 saw the airlines extending its services from Australia to London through Asia and Middle East. It then started operating flights in big numbers from various airports, Singapore, Auckland, Brisbane, Los Angeles and Heathrow airport in London being the prominent ones. In the present day Qantas has its name among the most profitable airlines of the …show more content…

If we need to develop ourselves in the market PESTLE analysis is very important as said by Johnson and Scholes, 1999. it can be used for one 's business position in the market, during his ups and downs. Here under PESTLE analysis has been used to describe Qantas and its working.

To examine and identify the available opportunities in the market a well defined analysis has been done by Qantas helping it know its position better. According to Grant 2013; Martinez & Wolverton 2009, the PESTLE analysis which includes political, economic, socio-cultural, technological, legal and environmental factors will help the industry to find out different fields where it lacks and where it can improve. Like the political factors show favourable conditions for airport slot allocation (Shaw 2011) and also helping out customers with their demands for access to Europe and middles east (Qantas 2012).
Pestle analysis :
Political Enhance open skies and free economic environment
Economic focus on the trade cycle will help in economic

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