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Marketing Management
Sarah Yoets
MARIJUANA MARKETING AND THE LAW
“Governments, entrepreneurs, and people everywhere are beginning to acknowledge that the potential of the cannabis industry is too great to ignore. Its outdated, unsubstantiated stigma is quickly being replaced by legitimate research, supportive laws, and market demand that has surpassed expectations.” Marijuana has been a taboo topic for a hundred years, and we are finally witnessing a shift in the conversation. Marijuana has been legalized for medicinal use in several states, and a few have allowed recreational use too. The silence has finally broken about cannabis but the question still remains; how will the states be able to buy, sell, and use something that is still against federal law? Organizations and businesses within this industry are revamping their legal marketing tactics, including: advertising, sales promotion, events and experiences. But this must happen while dealing with a tricky bunch of rules and regulations.
ADVERTISING:
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The first law associates with knowing your audience. There is a 70% rule that you must follow if you want to advertise marijuana online, in print, or a TV/radio broadcast. This means 70% of the people who view the advertisement must be 21 years of age or older. The second law associates with the location. It is very important to advertise locally where retail marijuana is available legally. You should only market to consumers within the state in which you are permitted. And the last law associates with outdoor advertising. It is absolutely unacceptable to post any billboard, posters, fliers, or vehicle signs/decals which advertise cannabis or cannabis related
The series “High Profits” demonstrates the works and restrictions of the United States government regarding the issue of legalizing recreational marijuana. Breckenridge Cannabis Club business owners, Caitlin Mcguire and Brian Rogers, demonstrate both the struggles and profits of this up and coming industry. This series portrays virtually every viewpoint possible by including opinions from an array of political actors who discuss the influence of the government on this topic and the impact this topic has on the general public.
In the 2015 article “What will Federal Marijuana Reform Look Like?”, Alex Kreit states how the current stance towards marijuana has changed. For this reason, a need for a new policy is necessary, as the present strategy of implementing laws on federal marijuana prohibition is no longer sustainable. This shift of mindset towards legalization of marijuana leads Kreit to say that legalization is inevitable. As an illustration, in 1996, the Drug Enforcement Administration and Congress opposed California’s approval of medical marijuana. In contrast, the year 2013 was when the Department of Justice announced new guidance to deprioritize enforcement of marijuana laws. Because of this shift, Kreit propose that efforts should go to crafting marijuana
Brett Harvey’s documentary, “The Culture High” is an interesting story that takes a raw and honest look that tears into the very grit of modern day marijuana prohibition to reveal the truth behind the arguments and motivations governing both those who support and those who oppose the existing pot laws. As we ask ourselves will marijuana be legalize in our life time? Or is the “war on drugs” really fundamentally affecting this country? This documentary states two reasons why the information on cannabis is kept from the public, either just one joint ‘can cause psychiatric episodes similar to schizophrenia’ or the addiction and how this drug can lead to another drug. This documentary places a lot of focus in how the government is being involved,
Lately it seems that drug policy and the war on drugs has been in the headlines quite a lot. It is becoming increasingly apparent that the policies that the United States government takes against illegal drugs are coming into question. The mainstream media is catching on to the message of organizations and individuals who have long been considered liberal "Counter Culture" supporters. The marijuana question seems to be the most prevalent and pressed of the drugs and issues that are currently being addressed. The messages of these organizations and individuals include everything from legalization of marijuana for medical purposes, to full-unrestricted legalization of the drug. Of course, the status quo of vote seeking politicians and conservative policy makers has put up a strong resistance to this "new" reform lobby. The reasons for the resistance to the changes in drug policies are multiple and complex. The issues of marijuana’s possible negative effects, its use as a medical remedy, the criminality of distribution and usage, and the disparity in the enforcement of current drug laws have all been brought to a head and must be addressed in the near future. It is apparent that it would be irresponsible and wrong for the government to not evaluate it’s current general drug policies and perhaps most important, their marijuana policy. With the facts of racial disparity in punishment, detrimental effects, fiscal strain and most importantly, the history of the drug, the government most certainly must come to the conclusion that they must, at the very least, decriminalize marijuana use and quite probably fully legalize it.
"State Medical Marijuana Laws." Legislative News, Studies and Analysis. National Conference of State Legislatures, 2014. Web. Apr. 2014. .
Cannabis, since its discovery, has been used for recreational and medical purposes. It was seen as a drug that was “safe” and did put the body at risk but benefited it. However, this is not the case anymore because the government under I Controlled Substances Act (CSA) of 1970 law banned the use of the narcotic and has the right to persecute anyone who attains the substance. Nonetheless, the question is not whether the drug is “safe” to use but whether the States should have the power to regulate marijuana or the federal government should continue having the control over the drug. Since 1996, 23 states including Washington D.C have passed laws that have legalized the medical use of marijuana, yet the federal government does not protect or even recognize the rights of users or possessors. The debate over marijuana has picked up momentum and many would agree that all this uprising conflict can be traced back to the constitution and the flaws it presents. The constitution is blamed for not properly distributing the States and Federal powers. Although the federal government currently holds supremacy over marijuana, States should have the power to regulate the drug because under the 10th amendment the federal government only has those powers specifically granted in the constitution, Likewise the States have the right to trade within their own state under the Commerce Clause.
People are always quick to judge the idea of marijuana legalization. Most of the reasons stem from various media sources that promote negative views of the plant. Commercials always try and show that marijuana makes people become lazy and unproductive, but these commercials are completely biased. Marijuana can play a key role in our society and it is a safe natural alternative to modern pharmaceuticals. Marijuana is also related to hemp which is a very versatile material that can be produced cheaply but is outlawed due to its relation with marijuana.
In 2012, Colorado took a bold move and declared that Cannabis, also know as Marijuana or weed, is legal to buy for people 21 and over. Washington followed Colorado's footsteps and legalized weed, too. These actions are sparking questions if Colorado and Washington made the right choice. Should all states legalize weed or not? Initially, the United States is split into two sides. Those sides are people that want Marijuana legalized and those that don't. Legalizing marijuana has its pros if it is used to benefit the medical field, but there are cons in overusing and abusing it.
Ever since marijuana’s introduction to the United States of America in 1611, controversy of the use and legalization of the claimed-to-be Schedule I drug spread around the nation. While few selective states currently allow marijuana’s production and distribution, the remaining states still skepticize the harmlessness and usefulness of this particular drug; therefore, it remains illegal in the majority of the nation. The government officials and citizens of the opposing states believe the drug creates a threat to citizens due to its “overly-harmful” effects mentally and physically and offers no alternate purposes but creating troublesome addicts hazardous to society; however, they are rather misinformed about marijuana’s abilities. While marijuana has a small amount of negligible effects to its users, the herbal drug more importantly has remarkable health benefits, and legalizing one of the oldest and most commonly known drugs would redirect America’s future with the advantages outweighing the disadvantages.
For nearly one hundred and fifty years marijuana has been illegal in the United States of America. Though marijuana naturally grew in all of our fifty states, it was outlawed due the superior strength and durability of hemp rope. This threatened to replace cotton rope, which would cost wealthy cotton owners a lot of money. To this day marijuana is still outlawed in the U.S., however rope has nothing to do with it. Once slavery and the “cotton boom” were over hemp made a little bit of a comeback in a smoking form. Then, in the early 1940’s the government began releasing anti-marijuana propaganda. In the 1960’s when marijuana became popular amongst pop-culture, a movie by the name of “Reefer Madness” was released depicting marijuana users as fiends and criminals who’s normal everyday lives fell apart, and spun out of control due to the addiction to the drug. Even in the present day organizations, as well as the government, continue to try and sway people from using the substance by portraying users as irresponsible idiots. Some examples of behaviors portrayed in the commercials are: accidental shootings, running over a little girl on a bike, molesting a passed out girl, supporting terror, and impregnating/becoming impregnated. I feel that these advertisements are ridiculously tasteless and misleading. Through personal experience, surveys, an interview, and a case study I intend to prove that marijuana users do not behave in the fashion that the anti-marijuana campaign ads would suggest, and furthermore, I expect to find that the ads so grossly misrepresent the common user, even those who do not use disagree with the negative portrayals. I also challenge you to think about the suggested situations and behaviors from the commercials, I feel that you’ll see every situation and behavior in the advertisements is much more feasible to a person under the influence of alcohol than under the influence of marijuana.
The legalization of marijuana has been a highly debated topic for many of years. Since the first president to the most recent, our nation’s leaders have consumed the plant known as weed. With such influential figures openly using this drug why is it so frowned upon? Marijuana is considered a gateway drug, a menace to society, and mentally harmful to its consumers. For some people weed brings a sense of anxiety, dizziness, or unsettling feeling. Like alcohol, tobacco or any other drug, those chemicals may not respond well with their body. For other people marijuana brings joy, a sense of relief, and takes the edge off of every day stress. For those who are associated with cannabis, purposes usually range from a relaxant, or cash crop, to more permissible uses such as medicine, and ingredient to make so many other materials. We now need to look at what would change if marijuana were legal. Benefits to the economy and agriculture, health issues, and crime rates are three areas worth looking at. Deliberating on the pros and cons of this plant we can get a better understanding for marijuana. From there it will be easier to make a clear consensus on what is best for the nation.
Introduction The legalization of marijuana is considered a controversial issue, something that can benefit people for medical purposes, but what about recreationally? Marijuana has been illegal since 1937, but there’s never been a bigger push for legalization. There are several reasons why it is illegal, because of government propaganda and big industry not wanting to lose money, but this will be discussed later. The purpose of this paper is to educate, theorize, and discuss various aspects of marijuana, such as its history, development, and the advantages and disadvantages of marijuana legalization. Finally, my personal reflection on legalization and marijuana in general will be discussed.
Despite the 1976 ruling by the federal government that marijuana has “no acceptable medical use”, sixteen states have passed medical marijuana laws that allow for patient use o...
Marijuana is the third most common leisure drug in the United States after alcohol and tobacco. Millions of Americans smoke marijuana despite the strict laws against its use. Marijuana is less dangerous compared to tobacco or alcohol. Smoking marijuana can cause breathing problems and coughing just like cigarettes and some people get addicted after using for a while. Regulating and legalizing marijuana will bring Americas greatest cash crop under law, create economic opportunities and jobs in the formal economy as opposed to the underground market. Adopting a legally controlled market for marijuana will ensure that consumers buy the products from a safe and legal source. Marijuana has been approved in some states for medical uses to ease the effects of different health challenges. Colorado and Washington legalized m...
"Legalization of Marijuana." Student Resource Center. Detroit: Gale, 2012. Discovering Collection. Gale. MINITEX. 20 Mar. 2014