Primary Strategic Initiative Case Study

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Recommended: Marketing mix and internet impact

The primary strategic initiative that I would recommend to Sigma would be to enter the bases of the internet when it comes to advertising. This is crucial when it comes to marketing for example, calendars are on the decline and there is a because the market for advertising in media such as calendars is decreasing and there is a serious feud in the market area. I believe that the company can exploit when it comes to expanding their online revenues and ensure the growth for profits. In addition, the company employees will have a better opportunity and great gain at Sigma. I think that it is necessary that a corporate company of this nature planet themselves on the internet. With Sigma having their larger customers requiring online ordering and

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