Primark Case Study

Primark is an established clothing retailer and also ranges products such as accessories and homeware, by 2012 Primark had 238 branches running internationally across Europe (Primark, 2016a). The company was first located in Dublin, where they were initially named Pennys, and have grown into becoming a branded name for offering a fashionable look for a driven value (Primark, 2016a). Just like many retailers, Primark does not manufacture their goods themselves, but use contact suppliers to produce their good to specification, souring from across Europe and Asia. (Primark, 2016b).
Primark’s value for money run on sourcing cheap, reliable products from the suppliers to maintain their competitive pricing advantage across the market (Primark, 2016b). They have set up a broad of activities which helps support its Corporate Social Responsibility (CSR) stance and ensures that its trading meets the company’s values and ethical standards. The foundation of its activities is ‘Primark’s Code of Conduct which ensures that all workers making its products are treated decently, paid a fair wage and work in good working

Sustainable development has materialised as a framework in addressing economic, environmental and social issues (Macagno, 2013). Primark have themselves adapted to this framework, through working in an ethical and fair way to put issues right and develop sustainable practices. Such practices include; providing consumers’ with ethically sourced garments, through their third party suppliers (Primark, 2016d). They work closely with their suppliers to provide assurance that their products are ethically produced and are subject to independent audits to ensure their ethical approach is well managed (Primark,