Price Of Diamonds Essay

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ECONOMICS ESSAY – THE PRICE OF DIAMONDS IS TOO HIGH

“Diamonds are a girl’s best friend,” the title of the song from the original Broadway production of Gentlemen Prefer Blondes, made famous by Marilyn Monroe in a film of the same name, has epitomized society’s materialistic aspirational appetite for symbols that represent wealth and status.

This essay argues that the sparkle in diamonds is not necessarily what it appears to be, because it is based on a general misperception that diamonds are a scare commodity and therefore valuable. To establish whether or not “the price of diamonds is too high,” it is important to understand the history of what determines the price of diamonds.

According to Mike Peng in Global Strategy at page 229, it all started when Cecil John Rhodes founded De Beers Mines in South Africa in 1875. Rhodes is said to have realized that, as South Africa was the then only significant producer, the supply of diamonds needed to be limited and controlled. The diggers or producers had little control over the quality or the quantity of their output and the buyers or merchants had no control over the security of supply. According to Peng, “Rhodes’s solution was to create an ongoing agreement between a single producer and a single buyer in which the supply was kept low and prices high.” (Peng, 2006)

Rhodes acquired all the major diamond mines and formed a diamond merchants’ association in the 1890s, called the Diamond Syndicate, to which he and other miners sold their diamonds (Peng, 2006). The members acquired the diamonds from the Diamond Syndicate and, in accordance with the rules thereof, sold them at prescribed quantities and prices. This was the birth of the diamond cartel.

Since 1888 the De Beers controlle...

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... ed. Australia: Thomson/South-Western, p.229

Stocking, G. W. and Watkins, M. W. 1948, ‘Cartels Competition – The Economics of International Controls Business and Government 1, HeinOnline, 1948.pp.3-4

Online Images:

Ajediam.com, 2013. Yearly increase of diamond value +14.47%. [image] Available at: http://www.ajediam.com/images/Historical_diamond_prices_graph.JPG [Accessed 20 Apr. 2014].

Courses.byui.edu, 2014. Not Allocatively efficient: P>MC. [image] Available at: https://courses.byui.edu/econ_150/econ_150_old_site/images/8-1_Monopolies_17.jpg [Accessed 20 Apr. 2014].

Harpercollege.edu, 2014. Its behavior and results fit the monopoly model portrayed in Figure 11-4. It sells a limited quantity of diamonds that will yield an "appropriate" monopoly price. [image] Available at: http://www.harpercollege.edu/mhealy/ecogif/monopoly/fig11.4.gif [Accessed 20 Apr. 2014].

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