Portrayal of Different Ethnic Groups in the Media

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Portrayal of Different Ethnic Groups in the Media

During the course of looking at education, and ethnicity issues I

became interested in how ethnic groups were portrayed in the media.

Although I haven’t studied this before, I wanted to do something

different, but still apply the fundamental theories which I have

studied.

I have noticed how there seems to be a trend with all areas involving

ethnicity, and personally feel there is racism and

under-representation of ethnic groups on television, and definitely

inequalities in the press. The media has a huge effect on our

perception of life and self-concepts, and reinforce stereotypical

ideals, and it seems that ethnic minorities tend to be characterised

as uneducated, illiterate and bad role-models.

Therefore the aim of this research is to see how people feel about the

way the media represents all ethnic groups, and whether they think

they are stereotypical.

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CONTEXT & CONCEPTS

My first concept is the cultural effects model which sees the media as

a very powerful influence, but also sees it as very diverse, and one

type of audience’s response may vary to another. However, there is an

anticipated response, known as the preferred reading. Those who lack

experience in cultural diversity are more likely to accept what is

shown and therefore make generalisations from what they see to what

they think.

Therefore we make generalisations or stereotypical views of different

members of society. This is my second concept.

A stereotype is a conventional image of a person or group. Stereotypes

generally conform to a pattern of dress or behaviour. A BBC news

arti...

... middle of paper ...

.... With closed questions there is the possibility of

producing quantitative data, however with this piece of research, the

chosen sample is too small to have a general reliability.

One of the main problems with the design method is the variable of

ethnicity. I have deliberately chosen not to control this, and

therefore could present some problems, with regards to interpretation

and also, ethically, it produces a sensitivity; both as a researcher

and for the participant.

Another problem of interviewing, especially with disregarding

ethnicity, is the effect on perhaps what the interviewee thinks he/she

should respond. If race and/or stereotyping is a major issue in

society, it is possible that participants will come to generalisations

themselves and come to the defence of either their own, or others’

social group.

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