Religion utilizes popular culture as a method of attaining people’s interest. It’s proven psychologically that people tends to get attracted to the content hidden in media commercials or in films. Variety of today’s big corporations are interested in using religion as in their media advertisements. Enormous corporation machines like Coca-Cola, and Apple use their products, which became big parts of pop culture, to overlap the barriers of society. They needed a topic that is excessively useful in a way of advertising. Some of the corporations chose the method of mixing religion and popular culture. Why is talking about Coca-Cola, or Apple helps us to understand pop culture? To understand how pop culture is raising peoples’ interest in religion, …show more content…
As more of our society work for profit, pop culture is becoming stronger. According to the Marx’s philosophy, “we create a superstructure that supports itself and upgrades itself through an ideology that creates government, religion and education; all helped to create more complex superstructure that keeps the system feeling so normal, and satisfying to us.” It’s not easy to change the mass feelings about the religion, but as long as pop culture crosses the religion, the religion itself gets some changes over the time, according to what pop culture they’re being …show more content…
Peoples’ race are closely related to their culture, tradition and religion. Also, in the process of defining the peoples’ race, we have to account the pop culture of theirs and religion of theirs. It’s hard to say that the specific religion is made for a specific race of mankind, but as the geographic location of the race affects the religion of theirs, I would say the religion plays a huge role in the characteristics of the races. Sometimes pop culture highlights the stereotype of the race. For example, the films “True Lies” and “Siege”, which were made in Hollywood, showed the stereotype of Arabic people to the white culture. They brought up the stereotyping that says Arabic men are dangerous and inept. The Hollywood pop culture showed the world as that Arabic man are always in the bad side while our white hero saves the day. Even though, they showed Arabic man as violent, dangerous and inept, the Hollywood showed an Asian man as wise, calm, and spiritual. For example, in the short video “the Beginning of Wisdom” that’s shown in the lecture slides, the oriental monk teaches his wisdom to his student. It’s true that the American pop culture often showed Asian men as reliable friends than enemy of states. What makes this differences in our way of stereotyping the races? The answer is the religion. The main religion of the Middle Eastern area is Muslim, some of the Muslim worships require some sacrifices,
In the article, Jesus is a Brand of Jeans, by Jean Kilbourne, we get an insightful look into the effects of advertising on us, as human beings. As we all know, humans let us down. We are imperfect beings, going about life interacting with each other, good and bad. It seems though, over the past 50 years advertising has taken away from human value, and brain washed us into thinking stuff is more important than people.
Moore does not devote much of his attention to religious ideas. Instead, he examines several different instances of the blending of the sacred and the profane in popular American culture. Moore narrates the direct and indirect effects of the public display of religion for both sacreds and seculars. History, lifestyle, work, education, government, music, sporting events, marketplace, literature, and womanhood influence people. He also brings up how religion can influence racial militancy and terrorism that threaten equality, domestic security, and national identity.
Religion is considered as a pervasive force in this world. It shapes people as to how they behave and interact with almost everything present in the society. Influencing behavior, character formations, ideals, policies, standards are just among the dimensions and societal perspectives affected and impacted by religion. Because of these applications and implications in human lives and existence, religion should be understood deeply, particularly, on how it affects the world. Looking at the American perspective of the term "religion," it could be simply
Consumerism is the idea that influences people to purchase items in great amounts. Consumerism makes trying to live the life of a “perfect American” rather difficult. It interferes with society by replacing the normal necessities for life with the desire for things with not much concern for the true value of the desired object. Children are always easily influenced by what they watch on television. Swimme suggests in his work “How Do Kids Get So Caught Up in Consumerism” that although an advertiser’s objective is to make money, the younger generation is being manipulated when seeing these advertisements. Before getting a good understanding of a religion, a child will have seen and absorbed at least 30,000 advertisements. The amount of time teenagers spend in high school is lesser than the amount of advertisement that they have seen (155). The huge amount of advertisements exposed to the younger generation is becomi...
We all are categorized and labeled in some form of a stereotype. The sad truth is, the same stereotypes we may place upon others are placed on us as well by someone else based on their perception of some group of people. Now think of the young black robber in the movie played by Ludacris. On one hand, he keeps complaining that society discriminates against him by viewing him as dangerous and white people avoid contact with him. On the other hand, he pulled out his pistol and robbed the innocent white couple of their car, confirming any preconceived notions the couple already held. The Persian shopkeeper feels inferior to others and is always furious. We are always complaining about the unjust way others treat us, but we rarely think of changing ourselves. The movie shows that no matter what cultural background you are from everyone draws a conclusion about the
Religion has a great influence on people, providing faith and direction to each individual while controlling a co...
In his classic work Christ and Culture, H. Richard Niebuhr asserts that the relationship between earnest followers of Jesus Christ and human culture has been an "enduring problem."1 How should believers who are "disciplining themselves for the purpose of godliness" (1 Tim. 4:7) relate to a world whose culture is dominated by "the lust of the flesh, the lust of the eyes, and the boastful pride of life" (1 John 2: 16)? Culture is God's gift and task for human beings created in His image and likeness. At creation humanity received a "cultural mandate" from the sovereign Creator to have dominion over the earth and to cultivate and keep it (Gen. 1:26, 28; 2:15). But sin's effects are total, and culture—whether high, popular, or folk—has been corrupted thoroughly by rebellion, idolatry, and immorality. How, then, should Christians, who have been redeemed, "not with perishable things like gold or silver . . . but with precious blood, as of a lamb, unblemished and spotless, the blood of Christ" (1 Pet. 1:18-19) live in relation to culture? According to Jesus in His high priestly prayer, believers are to be in the world but not of it (John 17:11-16). But in what way? How do believers act in and interact with the "crooked and perverse generation" (Phil. 2:15) that surrounds them and of which they are a part?
Racial stereotypes have always invaded films, from the earliest silent film, to the most modern film production. Stereotypes in early America had significant influence over how other viewed African Americans, Latinos, Asians etc. The most stereotyped race in history is the black male. In most early films, they were portrayed as simple minded and careless individuals, but when African Americans started to stand up for themselves films portrayed them as more savage and bloodthirsty.
In addition to the individual level, religious identity (achieved identity) for understanding consumer behavior becoming more and more attention has been paid. It in relation to religious communities which is personal belongs. Currently, the vast majority of the world 's religions are held for consumption a critical attitude, born of greed in their opposition to consumption, waste, and self-indulgent hedonism (Ross, S A. 1991)Since the 21st century, in-depth development of economic globalization and multinational companies, not only provides to the worlds economy a huge boost, but also brought to the worlds economy many uncertainties. In response to these changing marketing environment, many scholars began to try from a cultural perspective
Most of the contemporary problems bedeviling our society are because of lack of proper spiritual anchorage. Civil and technological differentiations embodied in the media have aggravated the situation. Technological differentiation has undermined religion by taking the place of spirituality in adherents’ lives.
Though many of these stereotypes seem unwarranted, some stem from a historical background of Asian discrimination. For centuries Asians were viewed as “oriental” because of the apparent difference between Western and Eastern cultures such as choice of clothing and pronunciation of native languages. In doing so, many individuals were mystified by the mysterious and foreign Asian customs. Consequently, Americans treated Asians as if they belonged to a lower social class. With the ongoing disparagement of Asians, women faced much of the prejudice; “the few women who did emigrate to America were harassed through legislation and stereotyped as prostitutes or objects of white male sexual fantasies” cite. As a result, the perceptio...
Counter-hegemony, cultural appropriation and generalisation can be seen in advertising, by wording and visual representations. The following example harnesses the power of sexual or pornographic elements to sell milk. There, however, is a subtle underlining of religious iconography and reference that has been manipulated as a sexual innuendos, as a means to sell their goods.
There are many generally agreed features and social characteristics involving popular culture. Popular culture, for example, includes the most instant and modern elements of our lives. These elements often change rapidly especially due to highly technological world. In this high technological world omnipresent media is bringing people closer and closer. Definite standards and general beliefs are revealed in pop culture. Due to its commonality and generality pop culture reflects and affects daily life of people. Moreover brands can achieve pop iconic position for example McDonald’s golden arches or the
Religion is not unlike a castle, a grand architecture built upon the compilation of individual beliefs and traditions. It begins small at first, almost unseen as its foundations are set in place. As the bricks of belief are stacked, its walls grow and become something more recognizable. Next, the wooden boards of tradition are set in place and the structure is fleshed out, and ornate wallpaperings and furnishing begin to decor the interior as the structure develops into an elegant work of art, and the religion blossoms into a way of life. As society has grown and developed into a sophisticated marvel, so too has the castle of Christian religion. One might not expect remnant aspects of ancient tribal belief systems to be prevalent in the
Anyone who seems to be in the business of promoting themselves or their product is turning to religion to gain a larger audience. Take the religion of Kaballah for instance, five years ago many of us would openly admit that we had never heard of the religion before. But now, thanks to the media many of us know Kaballah is the religion practiced by such celebrities as Madonna and Britney Spears. In all actuality Kaballah is a more spiritual branch of the Jewish religion.