Poetry And Poetic Elements In Poetry

McPoem When on a search for poetry in the media, one does not have to look very hard. Poetry and poetic elements are included in a wide variety of texts and multimedia that we see, read, and interact with daily. Books, magazines, movies, and songs are strong, obvious examples of this. More unorthodox poetry is found on t-shirts, in news headlines, and in advertisements. Similarly, poetry is fundamental in the representation of a brand through its slogan. Businesses develop a slogan that exemplifies their brand experience in a short sentence or phrase. The slogan, “i’m [sic] lovin’ it” was chosen to serve this purpose for the McDonald’s corporation. Three words is considerably shorter than the traditional idea of a poem. However, this slogan

Simultaneously, poetry expresses the feelings and emotions of the speaker to a specific audience. This is often achieved through the usage of metaphors. When reading a poem, more than one interpretation of what is written can be established. Language is constantly evolving. Consequently, so are the meanings of poetic metaphors. Because of the dynamic nature of language, at any given moment, two people could ascribe different meanings and applications to the same poem and metaphor. These multiple explanations set poetry apart from other forms of writing. Poetry is able to communicate an evolving thought through which we can discover different perspectives on issues or situations that we might not otherwise. Poetic meanings may be again interpreted differently when a poem is listened to instead of read. McDonald’s’ slogan, “i’m lovin’ it,” when analyzed under these principles of poetry can be found to have a much more profound meaning, perhaps, unsuitable for its context, than many may see on the

“It” may, in many minds, refer to a simple menu item from McDonald’s, perhaps a cheeseburger or an order of fries. “It” could refer to a multitude of things. “It” could be the service provided at a particular visit to a McDonald’s restaurant. “It” could mean the quality of food received at the McDonald’s restaurant. “It” could also mean the great customer service at McDonald’s, or how McDonald’s impacts one’s life in general. “With “it” being left to the imagination of the consumer, the meaning of McDonald’s slogan can take on a multitude of connotations; this is the beauty of poetry. However, in the case of McDonald’s this proves to be almost the opposite of what the large corporation is trying to