Planet Fitness Essay

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Introduction Planet Fitness earned the title of the fastest growing company in the U.S.A. due to its simplistic yet efficient way of operation. Planet Fitness was founded by Michael Grandhal, and in just 24 years he was able to establish 1,000 locations nationwide. Instead of offering luxuries amenities, Planet Fitness objective is to create value through low costs, while simultaneously offering an affordable and clean environment. Planet Fitness membership cost a measly 10 dollars, and at that price it becomes tough to disregard the attractiveness of such facility. All of the gyms are up to date with the newest equipment and free weight. However, with its “judgment free zone,” Planet Fitness intends to target a “much larger …show more content…

Planet fitness strives to create an atmosphere for self- conscious and intimidated individuals who search for a facility to get healthy without being gazed at or belittled. Knowing the attributes of Planet Fitness, a country such as Spain, which is in search for a healthier lifestyle, becomes …show more content…

Anytime Fitness is currently the world’s largest co¬ed franchised fitness centers. It Has about 2,700 locations worldwide, ranging from Spain, USA, Canada to China and more (Entrepreneurship). There are currently 10 Anytime Fitness centers in Spain. The locations are Barcelona, Madrid, Cadiz, and Sant Cugat del Valles. (AnytimeFitness.com) Similar to Planet Fitness, Anytime Fitness uses a franchising strategy to enter foreign markets. The franchising fee to franchise at Anytime Fitness is $18,000 to $35,000 and the franchise contract lasts 5 years. Although the gym have some perks such as operating 24 hours daily, the membership benefits is not comparable to Planet Fitness. The membership fee for Anytime Fitness ranges from $35 to ¬$50, while the membership for Planet Fitness ranges from $10¬ to $19.99 a month, the most expensive plan in Planet Fitness is cheaper than the cheapest membership plan in Anytime Fitness. This is why we think that we can swoon away even the most loyal Anytime Fitness member. Our low membership prices can eradicate the first mover advantages that Anytime Fitness has gained, and with a $19.99

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