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Positive body image in today’s society is a concept not many lingerie companies take into consideration. I would like to take this opportunity to present an effective strategy many magazines, like yours, can use to help take control of creating a positive body image for young women nationwide.
As a psychologist at the Counseling Associates of Madison, I am constantly seeing women battle with self-confidence issues the most common being comparing themselves to models they see in numerous televised events and magazine advertisements. The largest monopoly causing this mental dissatisfaction is Victoria’s Secret (VS). Therefore, I would like you to run the three attached Victoria Secret parody advertisements in the next issue of Time magazine
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The National Association of Anorexia Nervosa and Associated Disorders (ANAD) reports, “This body type that is portrayed in the media is only possible naturally by 5 percent of American females.” Plus Model Magazine recently did a study that showed the average fashion model weighs 23 percent less than the average woman. This places a female model to be prone to anorexia. In addition, the ANAD expressed that 69 percent of girls in grades five through 12 were influenced by magazine pictures, believing that this is the perfect body type.
If a young woman or girl were to open Time magazine to find the advertisements I have created for you about positive body image, I feel that more mother’s and daughters will continue to view your magazine as a reliable weekly news source. What is the purpose of using original Victoria’s Secret ads that put a faulty image into the minds of young women? Freshman biologist Megan Miller argues, “Body image is such a huge issue now. Young girls are so impressionable and when they see everyone ‘oooing and awing’ over the models, it’s going to get into their heads whether they want it to or
These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direct and indirect influence on the developing body image of young girls.... ... middle of paper ...
This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
In every magazine and on every page there is another source of depression, another reason to skip a meal or two or a reason to be self-conscious. In present society people are overly focused and determined on the perfect body that both the fashion and advertising industry portray and promote. Through diction, pictures and celebrities presented they are trying to convey a message to their viewers that is “suppose” to be used as a source of motivation and determination. The message they are truly conveying is self-conscious thoughts, depression, and the promotion of eating disorders. It is estimated that millions of people struggle with depression, anxiety, and low self-esteem; concentrated on dissatisfaction with their body image (Ballaro). The advertisement and fashion industry are conveying a message that creates an internal battle for their viewers, though they should be creating a fire in their viewers that provides motivation to be healthier, take better care of themselves and a source of inspiration for style.
Rather than feature and promote unnatural body weights, society can benefit from the promotion of a healthy physical appearance. This would increase self acceptance for young girls of their body. After all, women and girls come in all sizes and shapes. If society cares about the future of our young girls, steps should be taken to minimize eating disorders. With the knowledge that young girls can be very impressionable, society and the media have a responsibility to stop promoting unrealistic body images. The need to have clothing look better on the runway is not more important than the health concerns of young women.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
Behind the women is a white wall and in front of the women is a phrase that says “A BODY FOR EVERYBODY” under that reads “Perfect fit. Perfect comfort. Perfectly soft. Find your favorite.” The color of the font is white and “A BODY FOR EVERYBODY” is big and in the center. The women are all toned, slim, and the same height. The women all have medium length hair, about shoulder length. Each of the girls has a partner doing the same pose. Victoria Secret is showing the “perfect” body a woman should have, while also creating stereotypical views for
A tall, glamorous runway model is every girl’s dream. Long beautiful legs, lean body, and beautiful shiny hair is what an average young woman views as an ideal image for a female. If you don’t resemble the images of those stunning Victoria Secret models and Fashion Week models, you suddenly become ashamed of your own body. It is a great life to have with the high pay, fame, drinking champagne on a yacht with famous celebrities and even being on the Vogue cover page. Fashion Modeling Industry has been the most influential source in our young women’s lives. Young girls and young women are seen eating as little as they can, even starving themselves at times to resemble those models. What they don’t realize is that they are contributing to the 2.7 percentage of 13- 18 year olds suffering from anorexia and bulimia. Susan Albers, a psychologist at the Cleveland Clinic said exposure to thin models is a great trigger in maintaining an eating disorder. When watching America’s Next Top Model or flipping through a Fashion magazine, these young women don’t apprehend that those models are either naturally slim or they are suffering from an eating disorder themselves, in other words, hostages in the dark hell hid behind those runway curtains. The growing number of young anorexia and bulimia patients, and the number of websites such as thinspiration, where girls put up pictures of their thin bodies clearly suggest that the fashion modeling industry do not at all bear any responsibility in providing healthy, realistic physical role models for young women.
Anorexia is the third most common chronic illness among teenagers. With 80% of teen females and 15% of teen males being or attempting to be anorexic, it is surprising that it is not higher up on the list. Anorexia is the most common negative view shown on media. On the social media site Tumblr, pro-anorexic blogs have become a popular trend to follow and many show images of models with captions reading "I want to be able to sit down and have my thighs not touch," (My Pro). The truth is, however, that the average model is 23% under their ideal weight. The average US model weighs 117 pounds and is 5'11" while the average US woman weighs 140 pounds and is only 5'4". This causes perspective to see those far too skinny as beautiful and the normal weight to seem more than it is. In a recent study when asked if they were overweight, 75% of the women answered yes and only 25% of them were. (Perfect) Social media has swayed beliefs of the past by making the thin want to be thinner and those who believe themselves to be overweight feel as if reaching their correct BMI is impossible.
People may think that men should be cool and handsome and should look and be a certain why like having a lot of muscles. McClure Stewart is the managing of editor of Women’s Quarterly Journal and Kate Kennedy is the campus project more important, our inner Women’s Forum, stated, “Again, this one features a corpulent guy’s guy lounging on his sofa in his dirty undershirt, which barely covers his beer gut” (1).Why is it that males are always stereotyped as the ones that cannot take care of themselves. Females are not the only ones that care about body image. So do males because like women they too try to attract the opposite sex. Many males find this offensive because it’s like we are not all slobs and they all would not want to be categorized like that too. At the same time, females worry about body image more because of the many advertisements that make women just look like sex objects. Katherine Toland Frith an associate professor at the School of Communication and Information at Nanyang Technological University in Singapore and Barbara Muller coordinator of the Media Studies Program at San Diego State University stated that Gentry found that female college students who were repeatedly exposed to thin models in ads feel increased guilt, shame, insecurity, and body dissatisfaction (5). Women tend to be more sensitive than a male which is already a good reason that females have it worse than males. Not to
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
Firstly, Sarah Murdoch, the representative of Bonds underwear, is of the opinion that fashion industry encourages “unhealthy body images” (Dunkerley, 2008) that is thought to be unrealistic and unhealthy for most women and girls. Besides, the fact that most designers prefer to choose thin models than bigger size ones (Bolger, 2007) shows us an astonishing phenomena that there are series of clothes from size 0 to size 4 seen not only in the fashion shows but also even on the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti representing Eating Disorders Victoria thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to “eating disorders, mental health” and “negative body image on young people” (Stevens, 2010). Fashion industry skinny trend seems to poison young women’s attitude towards their appearance.
It seems that the media’s portrayal of women has negatively affected the body image of The Wykeham Collegiate senior school girls. The media has a negative effect on the youth of today, primarily amongst the female population when it comes to how young girls and women regard their bodies.
Graydon, Shari. “How the Media Keeps us Hung Up on Body Image.” Herizons Summer. 2008: