Persuasive Essay On Tobacco Advertising

Tobacco Advertisement

According to WHO, "each year 6 million people die due to tobacco related illnesses. If current trends continue, it is projected that by 2030, tobacco will be responsible for more than 8 million deaths each year and 80% of these premature deaths will be among people living in low- and middle-income countries.” Tobacco advertising is a worldwide marketing campaign that displays bright and colorful images that appeal towards teens and young adults. These images portray false ideal of masculinity, youth, and freedom. The prohibitions of tobacco advertising should be enforced by the government in order to prevent tobacco industries from targeting undeveloped countries with poor education, reduce tobacco related illnesses,

By limiting the appeal of tobacco packages, the health of third world countries can improve and reduce the amount of new consumer. Some countries has enforced laws that requires tobacco companies to inform their consumer about the inimical effect of their product. In Thailand, “the law requires graphic health warnings on cigarettes, occupying 85 percent of the top of the front and back principal display areas. Health warnings also are required on loose tobacco (which is often blended and chewed)” (Renske Spijkerman). Furthermore, all forms of domestic and cross-border tobacco advertising, promotion and sponsorship are prohibited in Russia. Additionally, the Russian government implemented regulations requiring health warnings on 30 percent of the front and 50 percent of the back of the pack. These health warnings must apprise the consumer about the misleading descriptors of "light" and "low-tar" brands. Despite all of the attempts to regulate and limit the advertisement of tobacco, the affects it has still persist in third world countries. “Nearly 80% of the more than 1 billion smokers worldwide live in low- and middle-income countries, where the burden of tobacco-related illness and death is heaviest. Tobacco users who die prematurely deprive their families of income, raise the cost of health care and hinder economic development”