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What role does social media play in social movement
Effect of social media in society
The role of social media in social movements
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When I was in high school a student by the name of Ife went into a coma after a heat stroke and died from a brain aneurism all within 24 hours. His parents were in Africa at the time. The next day I showed up to school wearing all blue alongside 800 other students to show respect towards Ife and his family. Many students and faculty even donated money to help. Together we cried, celebrated a life taken too soon, and supported one another through a hardship. How did everyone find out about this tragedy though? How did everyone know to wear blue? Why did a whole community of people who didn’t really know each other come together as one? The answer is social media. One text was spread across Instagram with hashtags such as #ripIfe or #blue4Ife …show more content…
It is apparent that not one post or click on the internet can make a huge difference, but when hundreds and thousands of clicks are made it can make a pretty large impact. News can spread within a matter of seconds to thousands of individuals. Take for instance the controversy of #WhatColorIsTheDress? It took less than 24 hours for this dress to go viral. Seeing numerous hashtags and posts on social media about different causes raises awareness and most people’s curiosity and independent mindset will lead them to research more and form their own opinion on a subject. Cancer awareness is probably the largest awareness campaign and it has definitely made a tremendous change with organized walks/runs and increased donations towards research. The more aware people are, the more change that can take place and social media is extremely effective in spreading news vastly and …show more content…
Movements and organized protest arise from constant social media awareness that promote, guide, and expedite changes in business and government policies. After long debate and protest of gay marriage the #lovewins movement finally got what they have been wanting when the United States ruled in favor of gay marriage and made the ban on marriage rights for same sex couples unconstitutional in all 50 states. Also, in 2014 alone, more than 1.2 million videos were shared of the ALS Ice bucket challenge on Facebook. That, along with more than 2.2 million mentions on Twitter caused a spike in donations to the ALS Association. The association gained 260,000 new donors and $13.3 million in donations that year compared to the $1.7 million during the same period last year. The number is expected to rise with a spate of celebrities and business executives taking the challenge as well as donating (Steel). Social media activism can stimulate strong emotions that will eventually cause people to rise up and spark a
Social Movements develop through social media because they satisfy the need for connection, yet; social movements can help to connect people for the greater good. Being involved in a social movement though social media means more to people than gaining validation and attention, but standing up for something that they believe it. As a result of being involved, supporters feel better about their self and the environment they choose to live in. Social media makes it so social movements are more inclusive for everyone. Everyone can feel as if they are acknowledged and connected through being able to instantly share information and converse with each other on their beliefs.
In my opinion, social media is a way to bring the world closer and an assertion of consumer choice can be used for promoting issues that matter. A human rights activist can make an unknown story reach hundreds of thousands of people by the ‘simple click of a button’.
If the founding fathers didn’t stand up for the things they believed in we would have never separated from Britain and established our own country. However, today it seems like retweeting a cause you believe in or watching the new makes people think they are politically active or active in a cause. For example, “These days, however, most Americans think that just sending out a tweet or a social media post counts as advocacy” (Schwartz 1). When in reality they never had to leave the comfort of there home to make this stand. But, studies do also show that the more active people on social media for a cause may actually be more likely to get involved with the cause even farther and take action. “ But while calling yourself an activist for sending out a supportive tweet seems a little lazy, there are indications in the study that social media posts do translate to more involved behavior”(Schwartz 1). Depending on perspectives mass media can either hurt or help people will to stand up for their
#BlackLivesMatters is more than a hashtag, it is a social liberation movement. Coming to fruition in 2012 after the infamous Trayvon Martin murder case, Black Lives Matter was born as a reaction to the great injustice this case displayed towards a young black teen. As a social movement Black Lives Matter uses multiple communicative methods to spread their message. By combining traditional methods like peaceful protests called StandUp in their events calendar, with contemporary communication applications like Twitter, Black Lives Matter has gained much support and power. The key to the buzzing conversation surrounding Black Lives Matter can be attributed to their integration of popular communicative techniques, specifically Twitter. By combining
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
Popular culture influences all kinds of art, music, literature, beliefs, and values not only in America but in other countries as well.
Social movements come and go; they represent all manner of political aspirations, and aim to achieve their political objectives by influencing a particular target group’s opinion. Some groups reach out directly to just a few key decision makers or constituencies, while others act more indirectly by broadcasting their message to as wide an audience as possible. Popular forms of social media have played a significant influence in social movements throughout the last few years. Two prominent examples are Ai Weiwei’s use of the social platform: Twitter, and the use of Yik Yak at the University of Missouri. Social movements rely on the media for the mobilization of political support, validation in the mainstreams discourse, and opportunity to broaden
Movements a crossed the globe have been and still are energized by social media. If go on Instagram, Twitter, or even Facebook and look up the hashtag black lives matter it shows you everything from death of Eric Garner and other blacks to millions of people supporting and spreading black lives matter. About 12 million times people view the hashtag black lives matter on social media and maybe roughly half of the time people view the hashtag black lives matter are viewing hashtag all lives matter according to the Pew Research Center.
In order to use social media to promote your advocacy, online activist need to know the effects social media has on activism. The first effect of communication is audience engagement is needed. Many of the issues that went viral like the ALS ice bucket challenge had some sort of audience appeal. The supporters were doing an action and challenging their friends to do it also. By doing that, it was raising awareness and gaining donations. On the word of an article about the ice bucket challenge stated, its playing on what you know young people do, and you are using that to create this awareness and raise money (Madison). This generation is always trying to outdo themselves, who is going to be the next big youtube sensation. The winners of this knowledge monopoly is all the groups whose activism worked and got recognition. The losers are the advocates whose issues got "liked" by slacktivist, maybe someone shared a post but it did not go viral. Secondly, putting activism on social media is a given, it is a place where the supporters are already at. In an article in Psychology Today, Pamela Rutledge, PH.D. says social media is changing public awareness by the word of mouth persuasion (Rutledge). Social media users often connect to those who have their same views, finding supporters of an issue or cause on social media should amplify the advocacy. For example, according to the article in the Sentinel, since the ice bucket challenge went viral, the ALS Association has seen more than one million new donors and received more than 80 million dollars in donations as of August 2014 (Madison). Even though the ALS ice bucket challenge was a success and proves activism on social media can work it can set up some advocates for failure. The unexpected consequences of the effects on social media activism is that people are thinking that they can do the next ice
Do you have a Facebook page? After you use it do you tend to feel negative emotions? Well, you shouldn't; some say that Facebook is nothing more than a way to make others envious, but, I strongly disagree. Facebook isn't the culprit in regards to the negative connotations that run parallel to it. Everyone has their own mindset and can't blame social media for their own insecurities. As an individual, you have a choice: are going to use social media, if you are going to get jealous too easily, and lastly, you have the choice of whether or not you are going to let the little things in life bother you. Facebook is a wonderful way to come across positive quotes and updates and it's a fabulous way to show the people around you what you possess and what you're grateful for. I also think that any social media page is an awesome way to tell the people around you about events that are happening in your life, quintessential news around the world, and in some circumstances, it's used to tell about the life-changing experiences one may be going through. I believe that it is the person's choice whether or not Facebook will affect them, not the computers.
Before, news would get around through news channels and radio stations. In today’s age, social media is the quickest way to get information across to hundreds and thousands of people at any time. The moment an account sends a tweet through Twitter or posts a status update on Facebook, anybody with access is able to view the information. Twitter and Facebook both give accounts and pages a verification check to ensure that consumers are getting their information from credible sources. With the emergence of hashtags in the recent years, trends are incredibly easy to follow on these social media sites. Once somebody clicks the hashtag of interest, they are directed to a multitude of tweets and posts regarding the same topic. Social media platforms also allow for a space for people to share photos, videos, songs, and written thoughts. These forms of media are put out to the public for everybody with access to enjoy. Platforms like YouTube, Facebook, and Twitter give society uniform things to talk about when interacting with each other. For example, when the blue/black or white/gold dress phenomenon first became viral, it was spread through social media. People talked about it for days and would engage in legitimate debates over the colors of the dress. It is not uncommon to see topics of discussion emerge from social media. Other examples such as the ALS Ice Bucket Challenge and Cinnamon Challenge are prime examples on how social media platforms can normalize
In the first place, employees who have posted on Facebook a post that is offensive to either different races, groups or religions should be terminated. By all means, I would not care to have a co-worker that insulted my beliefs, publicly. This could create the work environment as being hostile and stressful. Certainly, posting on Facebook every opinion that pops into a person 's mind is not what is right. Sometimes people need to consider the consequences of what they are thinking before they say it. One researcher explains that "Right now the National Labor Relations Board is preparing to hear a case when an employee was fired after criticizing her boss on Facebook" (Lucas Para. 2). It is extremely inappropriate for an employee to criticize their boss and to put it
Social media has been around for a while now and every day it’s changing to help you accomplish your task at hand. Social media has played a huge roll in this generation by influencing them to become Alpha Influencers. “Alpha-influencers are known to shape the behavior and purchasing decisions of their larger social circles. We learned that Millennials are 44% more likely to volunteer if a supervisor does, but 65% more likely if other co-workers participate. Millennial employees are 27% more likely to donate to a cause if their manager does, but 46% more likely to donate if a co-worker asks them to” (case). Millennials have begun to show much affection towards certain social media sites like Facebook or twitter. Growing up always connected online with social media made the millennials more self-concise about what others think about them. Tablets, smartphones, and laptops have given them access to the internet whenever they want it thus making them pros at
I should receive a passing grade in this class because I can write now. Not just an exaggeration, but after another semester of English I finally feel confident that can write. Three of the reasons behind my confidence is I learned, I experienced and best of all I repeated. These three values helped prepare me for what is in store in English 1302 and here is why.
Social media has token a huge step from when it first started. The more the years go by there are new trends and new technology that continues to grow. As the newer technology comes out, the younger the kids are getting their hands on the new gadgets. As a result our younger generation begins to get into the internet having their own accounts to multiple social media websites. Kids don’t realize what they can get themselves into when they get an account, it can lead them to older people (child molesters, Perverts, ect.). Since 2011, teen Twitter use has grown significantly from 16% to 24% (Pew Internet & American Life Project, 2013). These social media accounts can make it easier to cyber bully there victim. Most importantly it takes away their