Persuasive Essay On Red Bull

The Crazy Flying Steer There are many varieties of energy drinks to choose from, whether you choose Monster, NOS, 5-hour power or Rocktar energy drink you can always count on Red Bull. Dietrich Mateschitz the founder of Red Bull is a native of Styria located in Steiermark Austria (Foscht T, 2008). Dietrich studied trade and commerce, he also worked for Unilever and Blendax which are German manufacturer who makes toothpaste. Working with the company required a lot of traveling. As he visited Thailand, he purchased numerous and various energy drinks from the country and tested them out. While testing out various energy drinks, one in particular caught his interest named Krating Daeng. While testing the product he noticed that

In order for the business to be successful, advertisement such as snowboarding, surfing, skateboarding, motocross and Formula 1 racing are some of the focus they bring to. They succeeded in a very important marketing campaign such as Red Bull Stratos, a great example is a man named Felix Baumgartner. He was carried in an air balloon up to outstretch atmosphere and jumped thousands of feet above the earth. Wearing a suit with the Red Bull logo, is their marketing strategy which will appealed to the extreme sports community. As he jumped from a hot air balloon, he reached speeds up to hundreds miles per hour with a parachute attached to him landing safely on the

In the nightclub under fluorescent lighting the energy drink would glow green, as the thought of drinking something toxic. The drink being mixed with vodka was also becoming a popular trend, as it produced a favorable taste. Now as appealing as it may sound, there are ingredients that the product contains that is not FDA approved. The government and scientist are finding that very high amounts of caffeine, sugar, and taurine are extremely unhealthy and potentially fatal. An example was a 24 year old male with no significant past medical history presented with persistent heart palpitation to the emergency department (Okutucu S, 2015). In Europe, places like France and Denmark have gone to extreme measures as to ban Red Bull even referred as the cocktail of death. High amounts of sugar have been found to cause very serious health problems. Taurine, a not a well-known ingredient is thought to be a little beneficial, but scientist is beginning to find health risk of it. One of the highly dangerous ingredients found in the drink is Glucuronolactone (Pomeranz J,2013). In the Vietnam War, this ingredient was developed as a hallucinogenic drug to help out the troops. The effects on the body would cause migraines, tumors, and liver disease that occurred in soldiers who consumed