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Negative effects of marketing advertisements on consumer behavior
Marketing pharmacy initial strategy report
Negative effects of advertisements on consumers
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The issue over allowing prescription drug medication to be advertised has been debated for over three hundred years. Marketing prescription drugs through the media is dangerous and should be banned because they can cause uneducated consumers to ask for drugs that are not appropriate for them, doctors alone should be able to prescribe for their patients. Marketers for medications try going directly to the consumer, although a healthcare professional or doctor should be prescribing a patient 's medication. Due to the advertisement of medication many consumers are left uneducated about a drug and it’s purpose, patients are telling their doctor what they think is best for them and not the other way around. When the dangers of smoking and tobacco …show more content…
Drugs for eyelash extensions, nail growing, and hair growth, are examples of prescription medications that are not necessary. Advertisements can misinform consumers and lead to patients receiving drugs that are doing more harm to their body then benefit because they are unaware of the side effects. Medication is not something to mess around with, a TV screen does not know what is best for an individual. Trying to convince an audience that they need certain drugs that can alter their life should not be allowed. “It is the age of consumerism. It convinces consumers that they need drugs that they might not need, that they need some drugs at all.” said Marcia Angell former editor and chief of The New England Journal of Medicine. Advertisement of medication has been ban in every country except America and New Zealand with the exception of Canada which allows drug advertisements only as reminders. 5% of the world 's population lives within the United states, yet it accounts for 42% of global prescription drug spending. “Advertisement to the general public should… not generally be permitted for prescription drugs.” was a statement released by the World Health Organization. There is a reason it has been ban in almost all other countries, and America hasn’t followed. Although the publication of the advertisements has helped to remove the stigma …show more content…
Prescription drug advertisement is not enjoyed by anyone. It misinforms patients, weakens relationships between patients and their doctors, and has increased health care costs. Prescription drug marketing has proven to get more people to consult a doctor about their medical condition, but there is a stronger negative effect if the advertisements are not ban. A commercial doesn’t know a consumer 's medical history, and cannot give a personal recommendation for a medication. Prescription drugs are not something to play around with and should not be looked at as something to sell and make money off of. Medication company 's main focus should be on treating a patient and not how to make money off of
In Melody Peterson’s “Our Daily Meds” , the history of marketing and advertising in the pharmaceutical industry is explored. The first chapter of the book, entitled “Creating disease”, focuses on how major pharmaceutical companies successfully create new ailments that members of the public believe exist. According to Peterson, the success that these drug manufacturers have experienced can be attributed to the malleability of disease, the use of influencial people to promote new drugs, the marketing behind pills, and the use of media outlets.
Direct-to-consumer (DTC) marketing of pharmaceuticals has grown increasingly in the past decade. The American public views prescription drug advertising for a wide range of medical conditions, including high cholesterol, depression, allergies, and erectile dysfunction. The Federal Food and Drug Administration (FDA) regulates the content of these advertisements. Critics also have taken the position that the advertisements garner unearned trust from the public, are misleading, and promote unnecessary use of prescription drugs for common problems associated with aging. Proponents counter that DTC ads help eliminate stigmas associated with certain medical conditions, give patients an active role in their health care management, and encourages the doctor/patient relationship. There have been calls for bans on DTC pharmaceutical advertising, but the practice is protected under a business’s right to free speech. Regulation changes, particularly requiring the FDA to pre-approve marketing campaigns before they are released to the public, may be one way to appease opponents, while protecting the rights of pharmaceutical manufacturers to advertise to the average American consumer.
In America today, many people are in need of medical help. In fact,the Federal Trade Commission estimates that 75% of the population complain of physical problems (Federal Trade Commission 9). They complain, for example, of fatigue, colds, headaches, and countless other "ailments." When these symptoms strike, 65% purchase over-the counter, or OTC, drugs. In order to take advantage of this demand, five billion dollars is spent by the pharmaceutical industry on marketing each year . This marketing, usually in the form of advert...
DTC advertisements aim to persuade that their possibly less effective drugs work better than other drugs rather than to inform consumers of correct information about drugs. The reason that pharmaceutical companies abuse the power of DTC advertising is because the pharmaceutical industry does not have a strong ethical code for advertising; their sales are so obsessed with profits. To solve this problem, policy makers should prohibit indiscreet DTC advertisements on air and fund more informative services about new drugs so that patients could make clever
Direct-to-consumer prescription drug ads are dangerous and can have serious effects on the health of the general public. In the article “Pros & Cons Arguments: ‘Should prescription drugs be advertised directly to consumers?’”, the pros and cons of the advertising of prescription drugs are compared. The negative aspects of these ads outweigh the positives. DTC prescription drug ads misinform patients, promote over-use, and pressure medical providers. The counter side argues that these ads inform patients, create a positive impact on patient compliance with medication, and cause patients to confront their doctors.
Almost everybody on Long Island, and probably all around the world, has been prescribed a drug by a doctor before— whether it was to knock out a nasty virus, or relieve pain post injury or surgery. However, what many people don’t realize is that these drugs can have highly addictive qualities, and more and more people are becoming hooked, specifically teenagers. But when does harmlessly taking a prescription drug to alleviate pain take the turn into the downward spiral of abuse? The answer to that question would be when the user begins taking the drug for the “high” or good feelings brought along with it—certainly not what it was prescribed for (1). The amount of teens that abuse prescription medications has been rapidly increasing in recent
Marketers operating in the drug industry have to push their products which then raises the ethical questions that surround the profession of medical delivery. Pharmaceutical companies disburse billions of dollars annually to research, develop, and market drugs. Every pharmacy company needs the endorsement of their drugs from physicians and doctors, so they have to ensure that the doctors are well treated. According to the Pew Charitable Trust, the pharmaceutical corporation spent over $27 billion on advertising alone in 2012, with $24 billion of that dedicated to marketing to physicians. (Kessel, 2014) A further survey conducted by Deloitte shows that 35% of the doctors accept some gratuity payment from the pharmacy companies and 16% of the doctors take money to represent the pharmacy company in conferences and health camps. (Kessel, 2014) The Accreditation Council for Continuing Medical Education declares that pharmaceutical and medical equipment companies funded almost one-third of continuing medical education (CME) opportunities for doctors in 2011.( (Barnett, 1989)
It has been said that addiction is the plague of the 21st century. In an age of unprecedented life expectancy and medical breakthroughs, people are dying from both disease and overdose that are self inflicted and the cure is currently out of reach. Implementing progressive ideas such as safe injection sites have been a battle, both for caring social workers and front line emergency workers looking to minimize the health risks associated with risk taking behaviors that inevitably occur with intravenous drug use. While the addicted population currently uses considerable government funding by way of shelter services as well as prison and jail time, safe injection sites are a necessary step in the battle against drug abuse as is a major prevention
Now is not the time for the United States federal government to decriminalize or legalize illegal drugs, including marijuana. However, nor can the government continue to do nothing about the financially, economically, and socially expensive domestic drug policy it currently follows. The United States Congress should pass legislation to remove mandatory minimum penalties from drug offenses, and the Department of Justice and the Bureau of Prisons should add in-house rehabilitation programs for its incarcerated drug offenders. These policies would increase the cost-effectiveness of current drug policy and reduce crime and drug use, and do not face the political obstacles or have the uncertain consequences of decriminalizing or legalizing drugs.
Kaphingst, K. A. (2004). A Content Analysis of Direct-to-ConsumerTelevision Prescription Drug Advertisements. Journal of Health Communication,Volume 9: , 515–528,.
A newly employed critical care nurse was just about to finish a 12 hour night shift when she realized she had one more patient to administer medication to. It was the busiest Friday night shift she has ever worked due to poor nurse-patient ratio, and the workload felt impossible. She gave her last patient the properly prescribed medication, but failed to notice that the physician hastily wrote an updated dosage for a high risk medication, Digoxin. The patient’s heart rate began to slow down and life-saving procedures had to be activated. Medication errors are “any preventable event that may cause, or lead, to inappropriate medication use or patient harm while the medication is in the control of the health care professional, patient, or consumer
As I’m sure you would agree, doctors have to stop over prescribing their patients with opioids. Although opioids are used as pain medication and are prescribed more to patients who are fresh out of surgery or have chronic pain, it can become highly addictive. According to the National Survey on Drug Use and Health, about 11.5 million people have misused the opioids they were prescribed(Thompson). Their misuse can be due to the fact that their doctors are prescribing them a ridiculous amount of opioids, instead of just giving them regular ibuprofen. It doesn’t matter how well these drugs are working, what matters is how it’s affecting the patients who are given this deadly drug. Clearly doctors aren’t taking into consideration at all the
Furthermore, HERB intended to criticize and educate the public about the harmful biochemical that Ackman was selling. As Angela Burr stated in an article about the two different campaigns, “People should know about the adverse effects of Ambizac . . . [w]e feel it is our duty to make the public aware of this.” R. at 24. HERB is a health organization with a stated goal of educating the public about the benefits of natural medicines. Id. at 27. By employing Congressional lobbyists and investing in companies that produce “health-related products,” HERB is dedicated to eradicating risky biochemical medications. Id. With this proven track record, determining the motivating factor behind HERB’s advertisement is not difficult. As Burr stated, “It’s really a brilliant campaign. [HERB’s] informed the public of the evils of chemically produced medicine with humor.” Id. at 24. HERB, following its corporate mantra, produced the HerbaTab advertisements to make the public aware of the shortcomings of
Growing up as a child, I remember being told time and time again, “Drugs are bad” by teachers and parents. As a child, I listened to these authority figures without question; without fully understanding the reasoning behind this statement. As I matured, I observed marijuana almost glamorized by the mainstream media sources. These sources of media depicted people enjoying the “high” they received from the drug, making it seem more pleasurable than harmful. I began questioning, what is the allure this drug has to cause people to go against the law? After having my own experience with the drug and its effects, I have a difficult time understanding just why exactly this drug is illegal throughout the world. Since the drug came into general use
For many years, people have suffered many devastations about addiction. It has become a common killer in the United States just like murder. Addiction has affected over 23 million people from the age 12 and older. These addictions are wide ranging, they can include alcohol, drugs, sex, video games, food, pornography, and gambling. People like to keep quite because they view this disease as morally wrong. Addicts sometimes shut out their family member because they are afraid of the reaction if anyone knew their problem. The Nation Institute of Drug Abuse states Addiction is as a chronic, relapsing brain disease that is characterized by compulsive drug seeking and use, despite harmful consequences.Today in 2016 addiction is spreading across