Personal Relations Vs Neoliberalism

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In this paper, I will argue that the nature of personal relations has changed drastically for the worse in the era of neoliberal and global capitalism. Furthermore, Bauman and Giddens also agree with this claim that personal relationships have been changing. This is clear to see from exploring personal relationships before the era of neoliberalism and exploring what personal relationships are like today. Also, we can see the change that neoliberalism has had in relationships by looking at the changes that neoliberalism has caused to the ‘love world’, and how ‘love’ is easily attainable through the internet, most of the times for a fee. Not only is love available through the internet, our capitalist society has started selling sex through technology …show more content…

Argument 2: Neoliberalism destroys personal relationships
- “Neoliberalism is a theory of political economic practices proposing that human well-being can best be advanced by the maximization of entrepreneurial freedoms within an institutional framework characterized by private property rights, individual liberty, unencumbered markets, and free trade” (Harvey 2007:22)
- Neoliberalism tries to make people feel free, but they aren’t really free. If anything, people are influenced by media to make decisions and purchases. When it comes to the Ashley Madison scandal as a society, we have put a price on sex and relationships.
- Neoliberalism exists all over the world, Ashley Madison was a Canadian website that operated all over the world in: North America, South America, Western Europe, Eastern Europe, Central Asia, Oceania, South Africa, East and Southeast Asia, and Middle East and North Africa. The ideology of buying a relationship is a global ideology.
- “Neoliberalization has in effect swept across the world like a vast tidal wave of institutional reform and discursive adjustment” (Harvey …show more content…

Furthermore, Ashley Madison made people pay $19 if they wanted to delete their profiles and all chats included, but the hackers got ahold of all information even accounts that were ‘deleted’.
- The website goes further to create bot accounts because 86% of it’s users are male. (Hosie 2017: 1)

Argument 4: Selling Sex through technology
- “Globalization, as technological era of global capitalism increasingly governed and led by the use of technological instruments, temps us to question the meaning and value of human life” (Heron 2008:87).
- Technology uses techniques to make people think they want or need things that they don’t actually need.
- Also, having relationships that exist through the internet may not seem real and may not even be real, but people are hypnotized to think that these relationships will make them happy and fulfilled.
- “If ideology has to do with social construction of ideas and their promulgation via various media in order to shape one’s thinking in a particular direction; it definitely comes into play when one considers how globalization as model of development is promoted. (Heron

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