“Pepsi Green”

“Pepsi Green”

Question one

A few of days ago I went to the grocery store to do some shopping and when I walked to the cereal section of the store I noticed a lot of different products on the shelf, there was Captain Crunch, whole wheat, honey nuts, honey nut cheerios and many others. Then I thought to myself which one do I want to get, and I was confused. Just like cereals, for every product there are many different brands which a consumer has to choose from. So, how does a company stand out, how does a company make sure that every time consumer walks to the cereal section they pick their product. That is what marketing is about; the marketing concept plays and integral role as to why a consumers picks a specific product off the shelf every time.

The marketing concept, explains that companies should strive to meet the needs and wants of their customers, that is companies produce products that consumers actually want. Today, business is becoming more consumer oriented than product oriented. PepsiCo understands that in America and majority of other countries in the world, consumers are spoiled for choice. So, PepsiCo is using the marketing concept to analyze and satisfy the needs and wants of their consumer. First, in 2007, PepsiCo launched its first DEWmocracy campaign. The DEWmocracy campaign was aimed at allowing consumers to choose from a tally of four different sodas and when the results are tallied the winning soda will be mass produced for consumption. This effort ended up getting more than 470,000 votes and overall “1 million people taking part in the same phase of the process” (Betancourt, 2010). The end of this campaign proved successful when it gave rise to a new flavor, Voltage that hit the shelves in January 2009. Wit...

... middle of paper ...

...and purchase.

Question Three

Pepsi Green as a new PepsiCo product will provide the customer with original Pepsi taste they love however this time the consumers will drink this new soda happily because now they are shooting two bird with one stone; that is consumers will not only enjoying the good taste of Pepsi, they will also have the satisfaction of saving the environment.

Since Pepsi Green will be considered a more environmentally friendly soda, consumers as show in the research from class will be ready to pay a higher price for the Pepsi Green, mainly because it is environmentally friendly. So the Pepsi Green will go a long way to increase consumer’s valuation of Pepsi.

Work Cited

Betancourt, L. (2010, January 28). Social Media Marketing: How Pepsi Got It Right. Retrieved November 11, 2013, from