Peepoo Case Study

714 Words2 Pages
bulb-icon

Recommended: Synopsis on customer relationship management

Low Cost Product Innovation: Peepoo Creating Customer Wealth by Sanitization Abstract. Innovation is a key to many ills. India is plagued by sanitation woes backed by lack of hygiene. Paucity of space in slums prohibits construction of toilets in homes. Absence of toilets leads to open defecation and it becomes a behavioral issue and sanitation drive by Sulabh International has not been sufficient. Innovative method of defecation has to be evolved which would not only be hygienic but also cost effective, Peepoo a bio degradable toilet disposal can be a cure to many sanitation woes. It has been successful in developing countries like Kenya, Nigeria and Bangladesh. It should be tried in India to give an impetus to the swachh Bharat mission …show more content…

Technologies and customers are firm competences that can be leveraged to build new firm competencies (Danneels, 2002). In order to have product innovation, companies should have technical competence, integration competence and market knowledge competence (Sheperd & Ahmed, 2000). Responsiveness to market intelligence improves innovation speed (Carbonell & Escudero, 2010). The faster the response, greater is the innovation speed. It has been researched that efficiency and efficacy are the dimensions of product innovation (Alegre, Chiva, & Lapiedra, 2006). Innovation speed plays an important role directly and indirectly, through the creation of positions of advantage, in enhancing new product performance (Carbonell & Rodriguez, 2006). Proactive market orientation and responsive market orientation have a positive total effect in improving product innovation performance (Zhang & Duan, 2010). In their study Espallardo & Ballester (2009) found that product innovation is found to be effective in influencing performance in firms with higher pressure from the five competitive forces, whereas no significant influence is found in firms in less hostile environments. If technology capable firms develop strategic flexibility in their resource allocation

Show More
Related

  • Dental Professionalism

    1125 Words  | 3 Pages

    Waste management is an especially challenging issue of today’s society especially considering the heavy metals and biomedical waste produced within the profession (Muhameddagic, Muhamedagic and Masic, 2009). Dental practices also create large quantities of waste cotton, latex, plastic, glass as well as various other materials which all have the potential to be contaminated with body fluids (Sudhakar & Chandrashekar,

    Read More

  • Considerations Of A Strategic Plan

    1447 Words  | 3 Pages

    Innovation has rapidly assumed a position of prominence in world competition on a global scale. To compete in this environment, organizations need a level of innovation. As competition becomes more global and time-based, organizations must develop and deliver new and superior products or services in less time. The challenge for modern organizations is to revitalize them so they can successfully and continuously develop newer products and enhance business development.

    Read More

  • Digby Strategy Model

    1149 Words  | 3 Pages

    Porter (1997) suggests in order to gain competitive advantages in the changing business environment, it is essential to design a generic strategy for the business: product differentiation or cost leadership. The competitive strategy is determined at round 2, when recognised our rivals held whole product profile which was the product differentiation strategy. To differentiate our strategy from rivals for competitive advantages, Digby designed to imply the cost

    Read More

  • Case Study Of Differentiation Strategy Of Harley Davidson

    1288 Words  | 3 Pages

    For instance, Harley Davidson may be forced to change their marketing strategy due to the entrance of a new competitor into the market. Second, Harley Davidson has to learn new skills and technologies quickly. For example, technologies are changing rapidly, so it is crucial for Harley Davidson’s business plan to change or alter in order to keep up with innovation. Third, this organization has to effectively leverage its core competencies while competing with its competitors. This is, Flexibility is required for Harley Davidson to learn how to use primary value-chain activities and support functions in the way that allow the organization to produce their products at a lower cost with differentiated features compare to their competitors in the market

    Read More

  • Dynamic Capabilities Of Apple

    957 Words  | 2 Pages

    of a firm to attain new forms of competitive advantage (Müller, 2011). It is due to these

    Read More

  • Starbucks: Foreign Market and Diversification

    1275 Words  | 3 Pages

    Thompson, A.A., Strickland, A.J., & Gamble, J. E. (2010). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases: 2009 custom edition (17th ed.). New York: McGraw-Hill-Irwin

    Read More

  • Organizational Strategy and Structure of Unilever

    1433 Words  | 3 Pages

    A key part of an organizational strategy is to identify market opportunities by finding a niche or a gap in the marketplace that they can pursue to take their company ahead of all their competitors. An organiz...

    Read More

  • Marketing in Business

    2002 Words  | 5 Pages

    For a marketing orientated business, the findings from any research will be put to use primarily to aid the business in satisfying the needs and wants of its customers; this type of business has become more popular since 1970, where prior to this business’ were production orientated (until the 1950’s) where the business was concerned with improving its distribution methods, and product orientated (until the 1960’s) where the business’ main concern was the product rather than the satisfaction of the customer. The idea of a marketing orientated business has been explored by Fahy and Jobber (2012) who concurred that a market orientated business is one that considers its customers and the external environment to be an intricate part of the business; This type of business will explore the different aspects of the external environment, and take from its observations ways in which it can continue to trade in an effective, profitable way. A marketing orientated business will also use its findings to help it take advantage of any opportunities in a market and to lessen any threats that could be...

    Read More

  • Environmental Impact Of Disposable Diapers

    1360 Words  | 3 Pages

    This paper explores the environmental impact of disposable diapers not being as disposable as they seem which take years to decompose. Diapers are not what usually come to individual’s attention when they think of pollution. Disposable diapers are a common item used every day and changed constantly. They make a wide range of our planets landfill and use a great amount of our natural resources. The disposable diaper came in 1950 due to a shortage of cotton. Switching back to cloth diapers may be the solution to the problem. There is some advantage to switching back to cloth diapers which would be much more affordable and use up less resources to produce but the disadvantage is they are not as convenient as disposable diapers. New

    Read More

  • Annotated Bibliography To Knowledge Management

    844 Words  | 2 Pages

    The book has used peer-reviewed resources to enhance the use of professional approaches to innovation and management strategies by the readers who uses the book. The authors have given different management strategies and their practical application in business fields. As the title states, a strategy in business require innovative strategies for efficient development of the firm. More importantly, the book offers modern innovative ideas that need to be integrated with management strategies to develop modern businesses. The innovative approach provides a practical guide to the management strategies easing the execution of the strategies in the respectful environment. The book has given the strong relationships between innovation and strategies. These relationships are known to increase profitability in business organizations that use them efficiently. It offers how business managers can create successful value through innovation. Value creation in companies is done through examining untapped markets, clients ' needs and investing in new businesses. Therefore, this remarkable book helps readers in innovating and managing business

    Read More

  • Mohenjo-daro and Harappa

    1254 Words  | 3 Pages

    It is funny how we human beings never take a second to think about or appreciate the history and aspects of items that we use on a daily basis. An example of such items is a toilet. A toilet is a sanitation structure or system used for the disposal of feces and human urine. Toilets are usually found in a small room known as the lavatory, washroom, or toilet. Modern toilets, especially those in urban areas, comprise of a seat hinged on a bowl connected to an exhaust pipe via which the feces and urine are disposed off (CBC 1). This paper discusses various interesting facts about toilets such as history on invention and technological advancement in toilet making as well as the impact that toilets have had on the society. In addition, it sheds light on the inventions that made it possible to invent toilets.

    Read More

  • Schools Of Strategy Essay

    712 Words  | 2 Pages

    This strategy emphasizes the use of an organization’s resources and capabilities to achieve a core competence that cannot be imitated by competitors. Furthermore, the resource based school argues that if an organization distinctively improves its internal capability; that is being able to have effective inside machinery to deliver products and services to customers, the organization will enjoy a massive advantage in the market. This school also argues that in order to have a competitive advantage, an organization must have resource and capabilities that are sophisticated to those of competitors (QuickMBA, 2010).

    Read More

  • Key Factors to a Successful Business

    1896 Words  | 4 Pages

    One of the most integral qualities of an entrepreneur as well as that of a successful business is the degree of innovation it possesses. Innovation refers to the creation of new ideas, improvement of existing production processes, and effective problem solving. Innovation allows for increased efficiency in a business, which in turn increases its supply potential and productive capacity. Being innovative may involve either improving upon old methods o...

    Read More

  • Aakar Innovations Case Study

    992 Words  | 2 Pages

    Aakar Innovations was developed to address several hygiene and social issues plaguing women in India. In a nation-wide survey, it was found that only 12% of the 355 million women of menstruating-age in India were use sanitary pads and usage was even lower in rural areas. Alternative methods, or no methods at all, were being utilized by women because they lacked awareness of proper hygiene, couldn’t afford proper hygiene items, didn’t have access to proper hygiene items, or were concerned with disposability issues. As a result, women could experience several health issues – infections, cancer, difficulty procreating, etc. – as well as

    Read More

  • The Problem of Garbage Disposal

    2433 Words  | 5 Pages

    Due to the fact that there is a huge problem with garbage disposal, government representatives must contribute to resolving this issue. Efficient waste management approaches help with reducing and avoiding unpleasant impacts on the environment and human health, while allowing for financial development and progress in the quality of people’s lives. People do not even imagine the size and capacity of their activities and the impact they produce on the environment. Garbage is an important ecological problem. It seems amazing that approximately all of the citizens of the world identify rubbish as a major environmental problem and yet these people still litter.

    Read More

More about Peepoo Case Study

Open Document