Peanuts/Lacoste Research Paper

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Recommended: Effects of marketing on children

Peanuts / Lacoste Commercial
30 seconds


EXT- Park- Day

WS of animated snow falling from the sky.

A small graphic with the hastag #LacostePeanuts appears on the lower left side of the screen.

The camera pans down following the falling snow, maintaining a WS as we see Charlie Brown, Lucy, Linus, Schroeder, Peppermint Patty, Marcie, Snoopy and Woodstock ice skating. The group are dressed in various winter wear such as jackets, parkas and sweaters. The group decide to hold hands and skate in a single file line.

Cut to MS of the children skating idylically when suddenly, Lacoste's iconic alligator logo skates by grabbing a hold of Linus' security blanket. The children appear alarmed as they are dragged away off screen and we see the camera

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