CHAPTER 1: INTRODUCTION
The unit of Parle at Bahadurgarh came into being in 1982 and Parle-G was the only product manufactured at those times. Later, other varieties such as Krackjack and Monaco were included. At present, Wafers and Full Toss are new additions. The Parle unit is located at Shankhol village, 3km away from Bahadurgarh at Rohtak-Delhi National Highway-10.
Parle Products
Biscuit varieties
Sweets ‘n’ Treats
Monaco Bites
Kismi Bar
Fun Centre
Mango Bite
Hide & Seek
Melody
Jeffs
Magix
Krackjack
Orange Candy
Marie Choice
Poppins
Monaco
Rol-a-Cola
ParleG
Tofees
Sixer
Milk Shakti
Nimkin
Parle Cream
ORIGIN OF PARLE
A cream colored yellow stripped wrapper with a cute baby photo containing biscuits with the company’s name printed in
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Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process.
Parle Products has been India’s largest manufacturer of biscuits and confectionary, for almost 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. Eventually, Parle has grown to become a multimillion dollar company.
Many of the Parle products – biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit and 15% share of the total confectionary market in India, competitors look upon Parle as an example of marketing brilliance.
CURRENT SCENARIO
The Parle industry in India shares 40% share of the total biscuit and a 15% share of the total confectionary market.
The great strength of Parle products is the extremely widespread distribution network. It has taken years to create this extensive network. Currently, Parle products has over 33,00,000 distribution outlets.
Plants of Parle Biscuits Private Ltd. are at:
• Bahadurgarh, Haryana
• Neemrana, Rajasthan
• Rudrapur, Uttarakhand
• Sitarganj,
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
Product: The company produces a physical good – Cookies/Crackers. In doing this, the company became diversified by the use of several product lines, not just one line of cookie or cracker. Also, in acquiring other businesses, the company thought it best to keep the originating firm’s brand name vice-carrying its name on the new product (i.e., Sunshine company). In thins regard, Sunshine’s Cheeze-It cracker line would not risk losing customers who are accustomed to that logo on the product or the name being used in association with the product.
From 1996 to 2000, the chocolate market enjoyed a total growth rate of 19.1% with retail sales in 2000 producing a whopping $13.7 billion.
...alented young managers in this area need to be aggressively obtained for long term growth. For a quick fix, this service should be outsourced to handle current needs. Distribution channels need to improve as well. Currently, competitor’s products are easily found at major retail channels. Nestle is in the position to gain a strong hold on the home dessert market for ice cream. Ice-fili needs to compete more aggressively in this portion of the market. In addition franchises and fast food chains should be targeted for partnerships or joint ventures so Ice-Fili’s ice cream can grow in association with a post meal dessert opposed to simply impulsive snack purchases. A key avenue to explore is an Initial Public Offering. This would generate enough funds to continue capital investment in technology desperately needed as well as promoting international market growth.
F.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.
Mondelez International Inc. is a global snacking powerhouse with 2012 revenue of $35billion. ("Mondelez international reports," 2013) Mondelez International Inc. is selling its products in 165 countries, and it is a leader in the world in selling candy, coffee, chocolate, biscuits, etc, with brands such as Milka Chocolate, Cadbury Dairy Milk, Cadbury, LU, Jacobs coffee, Oreo biscuits and Nabisco, Trident Gum and Tang. ("Mondelez international reports," 2013)
Secondly, from years of quality control practice the firm established a well-know quality control procedure, "the Method". It has great value to the company in that it includes detail best practices for the production procedures which guarantees and improves the quality of the products. It serves as an efficient decision measure tool and a great training material.
Hershey is a widely respected brand name and as a fact is the largest producer of quality chocolate in North America and considered as global leader in chocolate and sugar confectionery. With history dating to 18th century, Hershey competes with Nestle and Cadbury to dominate global confectionary business. The main product lines include chocolate and confectionery products; food and beverage enhancers, such as baking ingredients, toppings and beverages; and gum and mint refreshment products. Corporate strategy of Hershey is focused to deliver growth and capitalize by diversifying its brand in the global market.
Kit Kat is one of the most famous chocolate in the world with 150 chocolate consumed per second globally. (Nestle 2013 March 18, 2013). In this report, the following topics of the product will be discussed includes the product information, development of countries, location factors of manufacturers and sources, stakeholders and how they are affected by the product, alternatives, decisions on the consequences and also a map displaying the countries of manufacturers and sources.
...der to ensure that the quality of its products is upheld (Grover & Vriens 2006, p. 147).
The Kanpur Confectionaries Private Limited (KCPL) was a family business started by Mohan Kumar Gupta in 1945, and was the second largest biscuit manufacturing company in the north India. The KCPL was manufacturing glucose biscuit using maida, sugar and Vanaspati which they bought from the local market. In the year 1980-81 KCPL doubled its capacity from 120 tonne per month to 240 tonnes per month. The same year turnover was Rs. 2 crores, an increase of 17 over 1979-80. Its net profits were Rs. 20 lakh, an increase of 12 per cent over the previous year.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10,000 crores. The mission that inspires HUL's over 15,000 employees is to "add vitality to life". With 35 Power Brands, HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 51.55% of the equity. A Fortune 500 transnational, Unilever sells Foods and Home and Personal Care brands in about 100 countries worldwide.
Nestle is a Swiss food and beverage Multi-national corporation headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues with about 500 factories in more than 80 countries. The company consists of a powerful portfolio of brands that is driven by unrivalled research and innovation, an aim to contribute to improving the quality of consumers’ lives and a clear commitment to consistence excellence. The company succeeded in accomplishing its mission of “Good Food, Good Life” by making the use of globalization in the areas that are as follows-
We commonly view quality as a physical property of our product and therefore see our task as producing a product that meets these physical characteristics.
Brands like Milk Pak (owned by Nestle) and Haleeb Milk (from Haleeb Foods) had led the dairy market in the world’s fourth largest milk producing country for nearly two decades—without any real sustained competition. Engro Foods, in contrast, had only recently been established by Engro—a traditional giant in Pakistan's chemical and fertilizer (yes, chemical and fertilizer) industry.