Papa John Persuasive Techniques

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The first ad that I decided to use was a Papa John’s TV commercial “Papa John's Commercial 2016 J.J. Watt, Peyton Manning Pocket Change.” It also incorporates the persuasive technique of having a famous-person testimonial in the commercial. I have seen this commercial numerous times and I have always enjoyed watching it. I found this ad online through YouTube and on television. It also includes Peyton Manning and JJ Watt in the commercial. When it comes to whom the intended audience is for this commercial, I feel like the intended audience is anybody who loves pizza ranging from kids to adults. Next, I think like the marketing campaign for this commercial was trying to persuade you into only buying Papa John’s pizza, make you think that other pizza chains were of a lower quality, and make you believe that Papa John’s is the only place you should go for …show more content…

The ad in this example is called “Icy Hot Smart Relief TV Spot, Turn off Pain” Shaquille O’Neal. In this example it is of Shaq talking about Icy Hot Smart Relief. As in the Papa John’s example, I found this commercial online and have seen the ad on to many times. The intended audience for this example would be those people who suffer from severe back pain. The marketing campaign for this example is trying to persuade you in trying Icy Hot. They are giving you the impression that their product will not only help your pain, but will get rid of it all together. They want you to be able to use and feel like your pain was never there at all and last they want you to believe that Icy Hot really works and can turn off any pain. I feel that by showing people in the advertisement using Icy Hot, people could be convinced to try it for themselves. In addition, having a huge star like Shaquille O’Neal advertise could help demonstrate to people that it is a good product and that they need to try

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