Palmtree Smoothies

859 Words2 Pages

Introduction
This is a formal business plan for Palmtree Smoothies, a smoothie shop that specialized in high-quality and healthy smoothies at the University of Regina. This report visit the many important internal and external aspects when creating a successful business. The paper will contain information on the following; the external factors that must be considered when running a smoothie shop, creating an marketing strategy that will suit the need of consumers, the way in which the business operates, a human resource team that will help drive a successful workforce, and finally the demonstration of ethical behaviour at the organization.

External Factors

Weather Conditions It is to be known that the weather can severely impact consumer …show more content…

The first being the “political-legal environment”, Palmtree Smoothies’ cares of important issues pertaining to the environment, as smoothies can contain many fruits and vegetables. Therefore will feature certain ad campaigns to raise awareness on issues such as this. The “socio-cultural” environment greatly important to Palmtree Smoothies because of consumer trends over the last few years that are affecting food businesses. As of late consumers are seeking to become more health conscious and taking Mcdonald's for example,a company being criticised for distribution of unhealthy products resulted in their “Q2 sales in 2016 [being] far lower than their Q1 sales.” (Frue, 2017). Being a seller of healthy and high quality Smoothies, Palmtree Smoothies will benefit from the current health trend. Finally in terms with the “technological environment” Palmtree Smoothies will keep up to date with innovations in smoothie making. However it is to be noticed that traditionally smoothies have been made using a blender, so thus far little innovation has been …show more content…

This approach will hopefully place Palmtree Smoothies’ as the “goto” for students, and staff. There will be a variety of options of flavours and extras that consumers will be able to choose from. These extras being: vitamin supplementation, and premium foods such as avocado. Our production team of at least four on at once will be using our ingredients of various juices, milks, fruits, vegetables and extras to make high-quality and healthy smoothies. This will be conducted in a timely manner for customers with a goal max-time of 3 minutes per customer so that it is most convenient for them. Hours of operation will be set at 10-6 to match with customer’s eating schedules. Customers will benefit greatly from our products due to it being a healthy choice. Our financial situation will be assessed by a hired

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