Paleo Diet Research Paper

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All of these reasons might help explain the popularity of the Paleo Diet, they do not explain why it became popular when it did. One factor that might explain the timing of this fad is the rise of social media. Though Cordain’s book was released in 2002, the diet really took off in the late 2000s, by which time social media sites had become extremely popular. As previously discussed, Food preference has an important role as a signifier (Sahlins 1976, 169-172). This is especially true of the Paleo Diet, given that the chief benefits it offers over other diets is what it communicates about the participant to other members of society. Social media made it much easier for people to communicate these signals to a large group of people, as the person

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