Paint Segmentation

794 Words2 Pages

Strategy
a. Segmentation:
The market for paint can be divided into two major ways: by application and by type.
Segmentation by application are divided into two main segments:
• The decorative painting market consists of coatings used by buyers and experts in home decoration and development.
• The industrial market segment can be divided into many sub-segments, based on coating details and provisions, for example, automotive coatings, powder coatings and marine coatings.
Segmentation by type:
It is likewise conceivable to segment the market into water-borne coatings and dissolvable borne coatings. Water-borne coatings are represented for 48% of the market since the quality and vigor of waterborne coatings is expanding relentlessly because of creative crude materials. Also, these two segments could be further partitioned as indicated by their resin basis. Coatings focused around Acrylic Emulsions or vinyl resins represented 47% of the market since it obliges fewer assets to make and maintain, and because it is recyclable, vinyl siding is additionally an environmentally neighborly choice.
Market Size:
Decorative painting: Major segments in decorative painting include exterior wall paints, interior wall paints, wood completes and enamel and ancillary products for example preparations, putties etc. Decorative paints represent for over 75% of the general paint market in Egypt. Demand for decorative paints emerges from household painting, architectural and other presentation purposes. This segment is price sensitive and is a higher edge business as contrasted to industrial segment.
Industrial painting: Three primary sections of the industrial sector include automotive coatings, powder coatings and protective coatings. Buyers for industri...

... middle of paper ...

...ting methodology.

d. Positioning:

The customer business sector had consistently been changing, and repainting of houses has turned into a less prevailing pattern. Painting got less regular and utility based. Rather, buyers got more mindful and cognizant about home decor and home making. The ascent in shade experts and Interior designers additionally helped extraordinarily to this trend. Thus, NCP positions itself as a piece of this high voltage feeling of home creation.

-Core Thought: “NCP is about people who devote expressive energy in the design of their homes.”

-Change in Visual Identity:
NCP progresses its image along with its packaging to get a more up-to-date and international look and enrich the visual demand of the brand.

-Service Offering:
NCP hosts a new element of service offering – where it conveys not just paint however a painted home.

More about Paint Segmentation

Open Document