Overview of Public Health

Public Health strives to protect and enhance the quality of life of individuals and the whole community through research for diseases, injury prevention and control, and promotion of healthy behaviors. The public health science comprises of a number of arenas including Health Policy and Management, Health Education, Biostatistics, Environmental Health, Epidemiology, among others. This video will focus on some of the concepts that were enumerated, specifically Injury Control and Prevention and particularly motor vehicle-related injuries, Health Policy, and Environmental Health. In order to properly address each theme and illustrate its application in the public health field, it will incorporate public health agents and students. The intended audience is medical school students who might be interested in public health. This is mainly because, in addition to the doctor-to-patient interaction, some students may want to expand their individual view to one that is population-based.
Public health professionals make use of social marketing and health communication practices to design and implement programs, which then help address some issues in the community. The communication process has essential components namely the channel, the source, the receiver of the information, and the message. Health communication in this video is designed so as to be crucial in informing and influencing the students’ decisions about their career. The receivers of the message are clearly medical students and the video represents the channel through which the information will be provided. Again, the sole objective of the video will be to motivate medical students to consider public health as a career option (Rimal & Lapinski, 2009). A survey link will also ...

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Works Cited

Auld, M. E., Galer-Unti, R. A., Radius, S., & Miner, K. R. (2003). Making the Grade in Public Health Advocacy. Am J Public Health, 93(12), 1984–1985.
Centers for Disease Control and Prevention. (2011). Gateway to Health Communication and Social Marketing Practice. Retrieved December 09, 2013 from http://www.cdc.gov/healthcommunication/HealthBasics/WhatIsHC.html
Centers for Disease Control and Prevention. (2013). Injury Prevention and Control. Retrieved December 09, 2013 from http://www.cdc.gov/injury/about/focus-mvs.html
Schneider, M-J. (2014).
Simmons, R., Brawer, C., & Plumb, J. December 03, 2013. Injury Prevention and Control. [PowerPoint slides]. Retrieved from https://jefferson.blackboard.com/
Rimal, N. R. & Lapinski, M. K. (2009). Why health communication is important in public health. Bulletin of the World Health Organization,87(4), 247-247.