Outline Of A Marketing Report For Unitedhealth Group

4516 Words10 Pages

Contents
Marketing Report for UnitedHealth Group (UHG) 2
Introduction 2
Executive Summary 2
Task.1 2
Marketing Process 2
Marketing Orientation 3
Micro and Macro Factors 3
Competitive Advantages 4
Distribution Channel and Process 5
Pricing Strategy 5
Promotional Tolls 6
Marketing Mix’s additional P’s 6
Marketing Products and Services to other businesses than customers 7
Difference between international marketing from domestic marketing 8
TASK 2 10
About the new product (Details) 10
Market Segmentation criteria for the product 10
Targeting strategy for the selected product 10
How buyer behavior affects marketing activities in different situations for the selected product 11
Positioning for the Selected Product 12
Marketing mixes for two different …show more content…

The United Health Group uses the promotional mix. Advertisements and promotions are used to inform customers about new products and services to capture their attention. Public relation is used to deal directly with customers about product issues. The United Health Group uses direct marketing by emailing marketing messages on Special holidays such as Easter, Christmas and New Year or calling current customers to find out their thoughts on new services that the company is offering. Personal Selling is also used in by United Health Group such as promotional campaigns held every year in which the company’s marketing staff travel to many island of the country in order to sell products and inform customers about the product. The company also has promotional campaign in which when customers select a plan for a Surgery they would be able to get prescription cover insurance for …show more content…

Therefore, in my opinion, niche marketing should be the best option since in the world people above ages 16-21 are allowed to be legally motorists. Instead of marketing to a whole market it is better to market the product to the people who might be interested in buying the product. For instance, if an incident occurs and the cycle is damaged the policy would cover the expenses that has been taken to fix the property in which sometimes many people are saved from having to sell off their valuables. Thereby customers will be satisfied and there will be more loyal customers to the organization, which increases profitability in the long run. (Media,

More about Outline Of A Marketing Report For Unitedhealth Group

Open Document